Digital marketing and its growing prominence in the marketing mix of companies has led to the creation of new concepts and terms that are increasingly common in the spoken and written language of SEO consultants, PPC campaign managers, Web analysts, conversion and usability specialists and digital marketing strategists.
Sometimes, in the absence of a Spanish word for a new concept or the slowness of the language to find one, the English term is adopted directly. In other cases, they are Spanish words that, in the context of online marketing, take on new meanings.
In any case, to facilitate the understanding of any term related to these new marketing specialties, at Human Level Communications we have written our own Online Marketing Dictionary, with the same pedagogical spirit with which we write our articles and books.
