5 Apr 2022
ROI and ROAS and how they are applied in Google Ads
Make sure you know the concepts of ROI (Return On Investment) and ROAS (Return On Ad Spend) to get the most...
Online Advertising Dictionary
Learn the critical aspects of digital advertising and the most frequently used terms in online campaigns. From banners to metrics like CTR or CPM, this glossary will help you understand the formats, channels, and KPIs that define advertising success online. Useful as a quick reference for professionals wanting to optimize their orchestrated media strategies and enhance owned, paid, and earned media facets.
Latest term
Online Advertising related terms
6 Oct 2023
Hashtag
A hashtag is a tag consisting of one or more words written without spaces or punctuation marks, preceded by...
14 Oct 2019
Real Time Bidding (RTB)
What is Real Time Bidding? Real Time Bidding (RTB) is an online system of real-time auctioning of the...
15 Dec 2021
Digital marketing – Online marketing
What is digital marketing? Digital marketing, online marketing, e-marketing or Internet marketing refers to...
27 Aug 2019
Call to action (CTA)
Call to Action (CTA) is a term widely used in marketing, which refers to those literal or graphic elements...
5 Aug 2021
Newsletter
The newsletter is one of the most widely used advertising methods in online marketing, and also one of the...
18 Oct 2019
Spam
According to the Spanish Data Protection Agency, spam or junk mail is defined as “any type of...
16 Dec 2019
EdgeRank
EdgeRank is Facebook’s algorithm that determines the reach of posts and the priority order of posts....
23 Apr 2021
Click-through rate (CTR)
The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is...
25 Aug 2020
Retargeting
Retargeting in online marketing is a technique whose objective is to retarget users who have interacted with...
19 Jan 2022
Banner
A banner is a form of advertising that consists of including an advertisement on a web page. Find out how to...
22 Mar 2021
Cost per click (CPC)
What is Cost per Click? The Cost per Click is a profitability indicator or cost model based on the payment of...
12 Feb 2021
Cost per lead (CPL)
We define a lead as a prospect, a potential customer. A lead is a web user who, during his visit to the...
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