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Web Analytics

How to migrate from Universal Analytics to Google Analytics 4?

ÍndiceWhy start using Google Analytics 4?Steps to follow to successfully migrate your property from UA to GA4Install Google Analytics 4Prepare your GA4 migration planTips for configuring the GA4 propertyContact our web analytics experts Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using Google’s environment tools […]

Migración UA a GA4

Digital marketing dictionary

Web Analytics

Web analytics

Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We show you its main advantages.

Qué es la analítica web
Web Analytics

Google Tag Manager

Google Tag Manager (GTM) is Google’s platform to manage tags, insert scripts or tracking pixels on your website easily and securely. Find out how it works in this post.

Google Tag Manager