21 Apr 2026
Beyond search volume: SEO/GEO strategy in specialized and niche B2B markets
In specialized B2B markets, search volume does not reflect real value. Using the proctoring software case as...
SEO/GEO
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.
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Our articles on SEO/GEO
24 Feb 2026
Google leads business performance amid the rise of LLMs
The 12% Paradox: ChatGPT already processes a volume equivalent to 12% of Google searches, but its impact on...
10 Feb 2026
Ask a question or Ask Maps: Gemini answers questions about your business on Google Maps
Discover how the new "Ask a question" feature in Google Maps uses AI to answer questions about local...
8 Jan 2026
Findability in 2026: What every CEO should know about the new search ecosystem
Discover how AI is transforming online search and what strategic decisions your company must make to remain...
10 Dec 2025
Content in the age of AI: quality is still queen
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value...
25 Nov 2025
Searcher personas: an alternative to zero search volume
In the face of search fragmentation, this methodology allows us to deeply understand users and their...
28 Oct 2025
New API in Chrome for “soft navigations”
Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn...
28 Oct 2025
AI Mode arrives in Spain: the new face of Google Search
Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on...
2 Oct 2025
Resolution of the antitrust lawsuit against Google
The long-awaited U.S. antitrust ruling against Google has arrived. While it avoids drastic measures such as...
2 Sep 2025
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of...
16 Jul 2025
Google Updates from within: crisis or opportunity?
What happens inside an agency when Google rolls out an update? This is how we manage change and look for new...
26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
19 Aug 2025
The new role of the SEO professional: translator of technological change
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this...
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