We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!
Discover how the new “Ask a question” feature in Google Maps uses AI to answer questions about local businesses. Learn which sources Gemini consults and how to optimize your Google Business Profile to take advantage of this tool that will replace Questions and Answers.
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value helpful, reliable, and people-first content, and why low-cost strategies don’t work.
In the face of search fragmentation, this methodology allows us to deeply understand users and their ultra-specific queries.
Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn how this experimental innovation improves performance and user experience tracking in SPAs by consistently distinguishing navigations from interactions.
Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on web traffic, the challenges of privacy and misinformation, and how to prepare for the era of generative search.
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of AI.
What happens inside an agency when Google rolls out an update? This is how we manage change and look for new opportunities.
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this new paradigm.
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this article the new skills you need to master.
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the new landscape.
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show up wherever people are searching.
We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the table and how they would affect your website.
Google SGE is the new generative search already launched in 120 countries and could impact the way we use the search engine and do SEO.
Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and the unexpected results.
The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning content. We’ll tell you the details!
Get your business listed on Google Discover, get traffic and potential new customers. We tell you which points are important. Read on!
