SEO

Have you ever wondered how schema.org information is interpreted to create structured data? Did you know that you can create JSON-LD or microdata tailored to the data? Find out how it is done here.

When moving a website from HTTP/1.1 to HTTP/2, some WPO techniques become obsolete, but this does not mean that they should be discarded in all cases. Here we analyze the best course of action in each case.

Discover the problems we can encounter when we have a website where the HTML is painted on the client with JavaScript and AJAX and what we must do to ensure indexability in Google.

Optimizing internal links in SEO is a task that will not require a long time and that will bring to your website a more coherent information architecture and therefore a higher quality in navigation.

The off-page optimization of a website includes several techniques that, as the name suggests, focus on improving the SEO at the level of popularity and authority of a portal. In this post we show you how to search and select domains to get links for your portal.

Fernando Maciá, director of Human Level, explained at the seminar focused on SEO in 2018, organized by Grupo SPRI through Garaia Enpresa Digitala, how the three main trends of this new year will be applied: Google featured snippets, voice search and progressive web apps. Explore in this post his presentation.

The HTTP protocol cache headers allow you to control how each of the file types of a web page are cached in the user’s browser. If they are used correctly, it will significantly improve the performance for the recurring users of our site, but if not, we could indefinitely and hopelessly cache content and redirects that, in reality, we want to force their update.

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit is the concept that gives its name to […]

Fernando Maciá of Human Level shares his insights on Google’s featured search results and the emerging and increasingly prevalent voice search.

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.

Creating exceptionally valuable content that people want to link to and promote on a massive scale is not easy. There is no formula, nor are there specific steps to follow to achieve it. But we can give you some tips that will help you to create linkable content.

The purpose of the sitemap file is to help search engines find and index the pages of your website. As a general rule, crawlers index all the pages they find, unless they include some kind of blocking instruction. In this article we tell you how you can optimize this file to improve the indexing of your site.

In this CSS optimization guide, we are going to look at what is necessary for the downloading and painting of a web page to be done optimally.

Fernando Maciá participated in the IV Salesian Communication Day to explain to the representatives of the Salesian houses the mechanisms for positioning content on the Internet.

Do you know what topical searches are and how to take advantage of them in your SEO strategy? In media positioning, when we talk about current searches, we refer to those that reach their highest peak of searches at specific moments in time.

The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?