16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
SEO/GEO
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.
Latest on SEO/GEO
Our articles on SEO/GEO
20 Nov 2019
Information architecture and SEO in e-commerce
Post about information architecture and SEO in e-commerce based on Fernando Maciá's presentation at...
5 Nov 2019
Google BERT: update to understand natural language
We tell you everything we know about BERT, Google's biggest algorithm update in the last 5 years that aims to...
11 Oct 2023
Yandex’s intelligent algorithm
The latest Yandex updates have marked a turning point in how the search engine analyzes search queries and...
24 Oct 2019
How to take advantage of the internal search engine for SEO
Discover the benefits of adding search engine functionality to your website, what to look out for on a...
11 Oct 2023
Mistakes to avoid when applying structured data markup
Learn how to avoid misuse of structured data and you won't run the risk of being penalized by a manual review...
8 Oct 2019
How to make Architecture key to your SEO strategy
Arturo Marimón advises us on how to build a perfect architecture for our website in his talk for...
7 Oct 2019
How to deal with SEO based on search intentions
Iñaki Huerta tells us how search intent is increasingly valued by Google to be able to offer us solutions to...
7 Oct 2019
How to detect patterns and improve the SEO of your website
Carlos Redondo, founder of Safecont, talks about how to detect patterns to improve the SEO of our website in...
11 Oct 2023
Sponsored and ugc links: when to use them and what they imply
The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In...
24 Sep 2019
10+1 Must-Have Google Chrome SEO Extensions
In this article we are going to look at some of our favorite SEO extensions that we consider essential to...
30 May 2021
How to optimize the fonts of a website?
If you want to squeeze the #WPO out of your #web to the max, learn how to optimize your fonts. In this post...
11 Oct 2023
Structured data equivalent to HTML5 semantic tags
The fact that there is structured data in schema.org that is equivalent or almost equivalent to HTML5...
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