SEO

It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.

Websites are becoming slower and slower, due to development frameworks and libraries that take up more and more space and designs that tend to seek greater visual impact. Find out how to evaluate it on your website and fix it.

We are going to study an advanced WPO technique that, when properly used, will allow us to achieve a considerable improvement in WPO metrics for users who enter our site for the first time and without affecting, or even improving, those of recurring visitors. This is one of the enhancements offered by the relatively new […]

Fernando Maciá, director of Human Level, talks about International SEO and geoblocking in Siteground’s first SEO Webinar of 2019.

To perform technical audits we usually resort to crawlers or SEO tools that extract the tags involved in positioning such as title, meta tags, title hierarchy tags, etc. Generally, these tools such as Screaming Frog or Ryte extract a large number of these factors, but there are many types of sites and each of them has its peculiarities.

Last September 27th, SEMRush invited Fernando Maciá to a session on “SEO Surgery”. The expert analyzed the websites offered by Twitter users to point out their main SEO mistakes. You can see the video of the session in this post.

Have you ever wondered how schema.org information is interpreted to create structured data? Did you know that you can create JSON-LD or microdata tailored to the data? Find out how it is done here.

When moving a website from HTTP/1.1 to HTTP/2, some WPO techniques become obsolete, but this does not mean that they should be discarded in all cases. Here we analyze the best course of action in each case.

Discover the problems we can encounter when we have a website where the HTML is painted on the client with JavaScript and AJAX and what we must do to ensure indexability in Google.

Optimizing internal links in SEO is a task that will not require a long time and that will bring to your website a more coherent information architecture and therefore a higher quality in navigation.

The off-page optimization of a website includes several techniques that, as the name suggests, focus on improving the SEO at the level of popularity and authority of a portal. In this post we show you how to search and select domains to get links for your portal.

Fernando Maciá, director of Human Level, explained at the seminar focused on SEO in 2018, organized by Grupo SPRI through Garaia Enpresa Digitala, how the three main trends of this new year will be applied: Google featured snippets, voice search and progressive web apps. Explore in this post his presentation.

The HTTP protocol cache headers allow you to control how each of the file types of a web page are cached in the user’s browser. If they are used correctly, it will significantly improve the performance for the recurring users of our site, but if not, we could indefinitely and hopelessly cache content and redirects that, in reality, we want to force their update.

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit is the concept that gives its name to […]

Fernando Maciá of Human Level shares his insights on Google’s featured search results and the emerging and increasingly prevalent voice search.

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.