14 Dec 2023
SEO copywriter: what is it and why is it important to optimize your content?
Learn the main functions and skills of an SEO copywriter, as well as the advantages of having optimized...
Content Marketing
Master the art of creating strategic, user-focused content that delivers results. Here you’ll find articles on SEO copywriting, EEAT, storytelling, JIT content, blog optimization, and more. In this section, our consultants share their expertise to help you develop strategies that connect with your audience and strengthen your online presence.
Latest on Content Marketing
Our articles on Content Marketing
20 Nov 2023
Customer journey and content for informational searches
Do you need ideas to create content that responds to informational searches? In this article we give you the...
20 Nov 2023
JIT content: just-in-time response
What is JIT content? Find out what they are in this article and how they can help you improve the visibility...
3 Feb 2021
How to report plagiarized content on Google
Have you detected that any of your content has been plagiarized? We explain the necessary steps to follow to...
6 Jul 2021
How to write a perfect “About Us” page for your business
My intention with this post is to encourage you to solve this lack of your website, because, if you think...
17 Jul 2017
Tips for creating and maintaining a blog to increase quality traffic
The blog is possibly the most widely used tool in recent years by companies with an online presence, since it...
6 Jul 2017
How to make marketing content relevant, far-reaching and tailored to your users
In this article we intend to review some of the techniques that will help us create a closer bond with our...
25 Dec 2021
Quality content: what Google wants to find in your online store
Content is king, but only quality content. There has been a lot of discussion over the last few years about...
18 Feb 2016
How Frequently Asked Questions (FAQ) can help your online store
When developing the architecture of our online store and nurturing it with content, we take special care to...
20 Nov 2023
The importance of having a blog in your online store
Many people are unaware of the advantages of having a blog in their online store. The truth is that having an...
16 Oct 2023
Tips for blogging for your online store
In this article we are going to see how to choose what topic to write about in your online store blog. If...
16 Oct 2023
7 Reasons to have a blog in your online store
An e-commerce project requires constant work to increase sales. When it comes to optimizing the platform, it...
7 Dec 2006
How to write web content according to Jakob Nielsen
Jakob Nielsen, the renowned guru of Web usability and accessibility issues, recently published an article in...
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