SEO Técnico – Aprende a optimizar tu web como un profesional
Written by the Human Level team and published by Anaya Multimedia in January 2024. The authors are José E. Vicente, Ramón Saquete, Rocío Rodríguez, and Fernando Maciá. With this book, you will overcome the challenges of technical SEO and discover how to optimize your website, achieve top rankings, and drive more sales.
SEO avanzado – Casi todo lo que sé sobre posicionamiento Web
SEO Avanzado – Casi todo lo que sé sobre posicionamiento Web (Advanced SEO – Almost everything I know about SEO) is the latest solo book published by Fernando Maciá. Released by Anaya Multimedia in March 2020, it distills twenty years of experience from one of Spain’s SEO pioneers.
Estrategias de Marketing Digital
In Estrategias de marketing digital (2018), Fernando Maciá approaches digital marketing from an eminently practical perspective, featuring a wealth of examples, success stories, and actionable strategies.
Marketing en Redes Sociales
This book teaches you how to execute a successful social media marketing plan. It provides a detailed look at how the most important platforms work, their most popular features, and how to approach your presence on them. Furthermore, the book recommends key publishing, monitoring, and analytics tools for the optimal development and evaluation of a Social Media strategy.
SEO Técnicas Avanzadas
Fernando Maciá updates this book—already a benchmark in Spanish-speaking SEO—by going one or two steps further. Since late 2011, much has changed in the world of search engines. And while a large part of the first edition’s foundation remains fully valid, other areas were showing the rapid pace of obsolescence and required a deep update. Published in September 2015, it has already become a bestseller.
Marketing Online 2.0
Marketing Online 2.0 is designed to help professionals and entrepreneurs successfully chart their own online marketing plans. It serves as an excellent and engaging starting point to facilitate the transition from traditional marketing concepts to the digital realm—naturally and educationally, and as reasoned as it is intuitive. It has become the definitive Spanish-language reference and has been selected as a textbook at several universities.
Posicionamiento en Buscadores (2012 Ed.)
Posicionamiento en Buscadores (Search Engine Optimization) is a benchmark publication in the industry. It focuses less on highly technical or advanced knowledge (for which we recommend the Advanced SEO Techniques book) and more on providing a solid, firm foundation for those starting out in SEO. This 2012 reissue has been thoroughly revised and updated to reflect the evolution of techniques and the current search engine landscape. The book brings together the fundamental knowledge required for marketing managers and professionals from other areas to understand and implement web positioning at various levels.
Técnicas Avanzadas de Posicionamiento en Buscadores
In this book, Fernando Maciá draws on ten years of experience in indexability and on-page relevance optimization to propose a proven search engine positioning methodology: identifying what users search for (traffic potential), how they search for it (search patterns), where they search for it (search engine selection), and when they search for it (seasonality and demand trends). This data is then used to generate relevant page structures and flexible information architectures focused on usability, indexability, and search engine visibility.
Marketing con Redes Sociales
Marketing con Redes Sociales (Social Media Marketing) is the title of the practical social media guide by Fernando Maciá, Director of Human Level. This is the author’s fourth published book, following two editions of Posicionamiento en buscadores (2006 and 2009) and Marketing online: cómo ganar clientes en Internet, all of which were published by Anaya Multimedia.
Marketing Online – Estrategias para ganar clientes en Internet
The fundamental objective of this book is to bridge—or at least narrow—that gap, helping companies, professionals, and entrepreneurs understand the unique characteristics of the Web as a medium. This will enable them to chart their own online marketing plans and identify and leverage the full potential of the Internet for their business as early as possible.
Posicionamiento en Buscadores (2009 Ed.)
Posicionamiento en Buscadores (Search Engine Optimization) explores what search engine positioning entails and why it is crucial for any online initiative requiring a Return on Investment (ROI). It identifies the sectors that stand to benefit most from this promotional strategy and outlines its advantages and disadvantages compared to other types of online promotion (banners, pay-per-click, keyword auctions, etc.).
Posicionamiento en Buscadores (2006 Ed.)
This book explores what search engine positioning entails and why it is critical for any online initiative that must deliver a Return on Investment (ROI). It identifies the sectors that stand to benefit most from this type of promotional strategy and outlines its advantages and disadvantages compared to other forms of online advertising (banners, pay-per-click, keyword auctions, etc.).