Human Level published the first book on SEO in Spanish in 2006. And we haven’t stopped since. We already have eleven best-sellers in the industry! Available in bookstores, Apple Books and Kindle.
SEO Avanzado – Casi todo lo que sé sobre posicionamiento Web is the latest book published by Fernando Maciá. Published by Anaya Multimedia in March 2020, it gathers twenty years of experience of one of the pioneers of SEO in Spain.
Fernando Maciá | 2020
In Estrategias de Marketing Digital (2018), Fernando Maciá approaches digital marketing from an eminently practical perspective, with a multitude of examples, success stories and proposals for application.
Fernando Maciá | 2018
This book teaches how to execute a successful social media marketing plan. It shows in detail how the most important ones work, their most popular features and how you should approach your participation in them. In addition, the book recommends some of the main publishing, monitoring and analytical tools for an optimal development or evaluation of a Social Media strategy.
Fernando Maciá | 2011
Fernando Maciá updates this book that is already a reference in Spanish-speaking SEO by going one or two steps further. From the end of 2011 until now, a lot has happened in the world of search engines. And although much of the basis of the first edition is still fully valid, others were already showing the rapid pace of obsolescence and required a thorough update. Published in September 2015, it has already become a bestseller.
Fernando Maciá | 2015
Marketing Online 2.0 is designed to help professionals and entrepreneurs to successfully develop their own online marketing plan. It is an excellent and enjoyable starting point to facilitate the transition from traditional marketing concepts to the Internet, in a natural and didactic way, as reasoned as it is intuitive. It has become the reference book in Spanish and has been selected as a textbook in several universities.
Fernando Maciá | 2009
In this book, Fernando Maciá brings ten years of experience in indexability and on-page relevance optimization to propose a proven search engine optimization method: identify what users search for – traffic potential -, how they search for it – search patterns -, where they search for it – search engine selection – and when they search for it – seasonality and demand trends – to generate relevant page structures and flexible information architectures oriented to usability, indexability and search engine visibility.
Fernando Maciá | 2011
Posicionamiento en Buscadores is a reference publication in the industry, which presents not so much more technical and advanced knowledge (for which we have the SEO – Técnicas Avanzadas book) as a solid and firm basis for getting started in the practice of SEO. This 2012 reprint has been revised and updated according to the evolution of Search Engine Optimization techniques and context. The publication brings together the fundamental knowledge for any marketing or other manager to understand and practice Web positioning at various levels.
Fernando Maciá | 2012
Marketing con Redes Sociales is the title of the practical guide on social media by Fernando Maciá, director of Human Level Communications. This is the fourth book published by the author, after the two editions of Posicionamiento en Buscadores in 2006 and 2009 and Marketing Online: Estrategias para ganar clientes en Internet, all published by Anaya Multimedia.
Fernando Maciá | 2006-2009
Posicionamiento en Buscadores addresses what search engine optimization is, why it is important for any Internet initiative that needs to obtain a return on investment, which are the sectors that can benefit the most from this type of promotional strategy and what are its advantages and disadvantages compared to other types of online promotion (banners, pay-per-click, word auctions, etc.).
Fernando Maciá | 2009
The main objective of this book is to eliminate, or at least reduce, this gap and help companies, professionals and entrepreneurs to understand the peculiarities of the Web as a medium, so that they can draw their own online marketing plan and thus find, identify and take advantage of all the possibilities of the Internet for their business as soon as possible.
This book discusses what search engine optimization is, why it is important for any Internet initiative that needs a return on investment, which sectors can benefit the most from this type of promotional strategy and what are its advantages and disadvantages compared to other types of online promotion (banners, pay-per-click, word auctions, etc.).
Fernando Maciá 2006