José Emeterio Vicente

José Emeterio Vicente

Head of R&D

Photo of José Vicente, Head of R&D

Since 2009 in SEO
Since 2005 in Web programming

Technical SEO
SEO for media
Strategic SEO

Computer Science Engineer

Google Analytics Certification


I have been responsible for the Search Marketing department at Human Level Communications since 2011. Since then, I have been in charge of supervising and defining the strategies of the department’s projects. I perform most of the technical reviews of the projects and support in the implementation of the technical SEO recommendations taking advantage of my knowledge as a Computer Engineer. I am Google Analytics Qualified, expert certification in web analytics with Google Analytics.

In 2010 I studied the Specialization in Online Business at Fundesem Business School and went on to work as an expert SEO consultant in the online marketing department of Human Level. Since then I have carried out search engine optimization campaigns on websites such as the official tourism portal of Spain, elEconomista or Pikolinos.

I joined Human Level in mid 2009 to develop web applications mainly in c# for Microsoft’s .net platform. Although I also programmed themes and plugins for other content management systems such as WordPress for corporate websites or Prestashop for e-commerce.

My first jobs as a professional web developer began in 2005 in the company ABServer of the Clave Informática group and later, in early 2009, in the Technology department of Sprinter. Where I implemented web and desktop applications using programming languages such as: VB, VB.NET, php, c#, etc.

I am a computer engineer from the University of Alicante and I have completed my training with courses oriented to the optimization of application development, databases, usability and website accessibility.

On a personal level

A lover of good food, I also enjoy preparing my own dishes in the kitchen, it is a hobby that gets me to disconnect from the day to day and that I usually document in when I use my Thermomix.

More than traveling, I like to get lost wherever I can, I enjoy both a mountain landscape to enjoy nature and an urban landscape to sit and watch people go by. I document everything with photos as a good amateur photographer, although I do not consider myself a photographer, but a guy who always goes everywhere with his camera.

Articles written by Jose


Technical SEO

The main objective of technical SEO work is to optimize the technical areas related to the SEO of a website. Find out what technical SEO analyzes and the most commonly used tools.


How to work with structured data

Structured data allows us to mark content in an unambiguous way so that search engine robots are able to understand what type of entities make up each page. In this article we explain how to work on its implementation step by step.