Companies that have placed their trust in us
Specialized SEO/GEO for the B2B sector
B2B purchasing processes are long and complex, involving multiple decision-makers and highly technical, specific search queries from your potential clients. A generic SEO strategy is simply not enough.
At Human Level, we have spent over 20 years implementing SEO strategies for major corporations and national and international institutions. We know how to navigate complex organizational structures managing multiple markets, languages, and stakeholders to translate organic visibility into tangible business opportunities.
Why invest in SEO?
Solutions for large B2B enterprises
- Website migrations with minimal impact on rankings.
- Indexability and architecture troubleshooting for large-scale sites.
- Building digital authority through Strategic Digital PR.
- Resilient visibility against algorithmic updates and AI models.
What is SEO for B2B companies?
What our service includes
Target identification and search scenarios
We anticipate who will be involved in the buying process, what queries they will raise, and on which platforms. This allows us to map out the project’s primary visibility objectives with precision.
Advanced technical diagnosis
We perform deep dives into the factors limiting your visibility: architecture, crawling and indexing, site speed, Core Web Vitals, data structures, and semantic coherence. For international projects, we also audit hreflang implementation, geographical targeting, and market-specific performance.
Technical and content optimization
We work in close coordination with your development, product, and PR teams to align your existing content with positioning goals, turning hidden assets into indexable ones and building brand authority across both owned and earned media.
Continuous monitoring and intelligence
Monthly reports featuring KPIs that truly impact your business: organic visibility that translates into qualified traffic, conversions, and brand positioning.
Our process
This is what it’s like to work with us
We will work together with you and provide fluid, transparent and close communication.
- 1
Initial audit and situational diagnosis
Before proposing any action, we gain a full understanding of your current positioning, the issues limiting your growth, and the competitive landscape in every market where you operate.
- 2
Strategy tailored to your organization
Every project is unique, and we integrate seamlessly into yours. We design a plan that accounts for your technical architecture, organizational structure, target markets, and business timelines.
- 3
Execution, coordination, and monitoring
We work as an integrated part of your internal and external teams. We assign experts with experience in projects of similar complexity to yours, measuring the impact of every action and adjusting the strategy based on results and environmental changes.
Frequently asked questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
ContactHow does SEO/GEO contribute to business growth in a B2B environment?
When a company looks for a provider, a technological solution, or a strategic partner, that process begins in a search engine or an AI platform. Being present at that moment with content that demonstrates industry expertise and builds credibility shortens the sales cycle and strengthens brand perception before the first commercial contact.
How does B2B SEO/GEO differ from B2C?
In B2B, we target professional buyers looking to meet business objectives within a pre-established budget. Consequently, their searches are more precise, their buying cycles are longer than a final consumer’s, and their decision-making is more rational. Their knowledge of the product or service is also typically deeper. Therefore, we focus on more technical keywords and prompts, detailed content, comparisons, and social proof.
Does it make sense to invest in SEO/GEO if we already have a consolidated sales team?
Yes. In fact, both channels reinforce each other. When a potential client receives a call from your sales team, the first thing they do is validate it on Google or an AI platform. The references they find at that moment will influence the outcome of that conversation. SEO/GEO does not replace the sales team; it empowers and backs them up.