Authority and findability in the age of AI
Mentions in specialized media and editorial coverage are signals of authority that Google, ChatGPT, Gemini and other AI platforms value for recommending your brand. But getting them requires more than sending generic press releases. We create newsworthy stories, establish genuine relationships with relevant journalists and media, and build your reputation as an authoritative source in your industry.
Why invest in Digital PR?
Authority, visibility and trust across all channels
- Appear where AIs search for sources
- Improve your natural link profile
- Expand your multichannel presence
- Control your narrative
What is Digital PR?
What our service includes
Analysis of the searcher persona and customer journey
We identify where your target audience looks for information: which media they read, which influencers they follow, which podcasts they listen to and which platforms they trust to make decisions.
Presence audit and opportunities
We analyze your current media visibility, competitor benchmarking and coverage gaps. We identify opportunities for authority in your industry.
News content strategy
We transform your data, expertise and assets into stories that the media want to cover: proprietary research, industry trend analysis, thought leadership and valuable resources.
Media relations management
We build and maintain relationships with journalists, editors and specialized media. We identify tier 1, 2 and 3 media according to authority and audience.
Content outreach campaigns
We execute customized campaigns: data-driven PR, newsjacking, strategic launches, collaborations with content creators and reactive PR.
Reputation monitoring and management
Real-time tracking of brand mentions, sentiment analysis, share of voice vs. competitors and crisis response protocol.
Our process
Here’s what it’s like to work with us
We work in an integrated way with your team and our SEO consultants to maximize the impact of each mention on your authority and findability.
- 1
Analysis and strategy
We study your audience, competitors and coverage opportunities. We define objectives, key messages and quarterly roadmap.
- 2
Relationship building
We identify and contact relevant journalists, media and influencers. We build sustainable relationships, not spam press releases.
- 3
Creation and distribution
We develop newsworthy content and customized campaigns. Strategic pitching adapted to each media and journalist.
- 4
Measurement and optimization
KPI tracking: mentions achieved (with and without links), media quality, referred traffic, DA evolution and presence in AI Overviews.
Frequently asked questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
ContactHow does Digital PR relate to SEO?
Digital PR is complementary to traditional SEO. While SEO optimizes your website to be found, Digital PR amplifies your authority by getting natural mentions and links from media outlets, specialized blogs and platforms where your audience searches for information. These authority signals improve your E-E-A-T and increase the likelihood that AI platforms like ChatGPT or Google AI Overviews will cite you as a reliable source.
Do you guarantee publications in specific media?
We do not guarantee publications in specific media because we work exclusively with genuine editorial coverage, we never buy media links unless requested by the client. What we do guarantee is a professional strategy based on valuable newsworthy content, genuine relationships with journalists and customized campaigns. Our goal is to get editorial mentions that meet Google’s guidelines and bring real value to your authority.
How long does it take to see results?
Digital PR is a medium to long-term strategy. First mentions can be achieved in 1-2 months, but building strong media relationships and cumulative impact on authority requires a 6-12 month horizon. The benefit is long-lasting: each quality mention continues to add value to your brand indefinitely.
Do you work only with general media or also with specialized media?
We prioritize specialized media in your sector because they are the ones your target audience reads and the ones that provide the greatest topical authority. We work with a three-tier strategy: tier 1 media (mass reach), tier 2 (sector specialized) and tier 3 (niche and regional). The mix depends on your objectives and where your searcher persona is.
What is Human Level’s point of differentiation?
Our advantage is the integration with 20 years of experience in SEO and findability. We don’t just get mentions: we analyze the real search behavior of your audience (searcher persona), identify all channels where they search for information (not just traditional media), and measure the impact of each mention on your authority, qualified traffic and presence in AI platforms. We connect Digital PR with SEO strategy and AI positioning in an integral way.