Digital marketing blog

Discover how the new “Ask a question” feature in Google Maps uses AI to answer questions about local businesses. Learn which sources Gemini consults and how to optimize your Google Business Profile to take advantage of this tool that will replace Questions and Answers.

In an ecosystem where AI increasingly answers queries without the need for a click, traditional positioning is no longer enough. We analyze why Digital PR has become the key differentiator to validate your authority before algorithms, ensuring your brand is not just visible, but credible and eligible as an expert response.

Artificial intelligence can generate double-digit margins for any company, but it can also destroy its reputation in seconds. This professional guide teaches you how to safely integrate AI into your company or marketing department, without legal risks, without reputational problems, and without “digital Chernobyls.”

Discover how AI is transforming online search and what strategic decisions your company must make to remain visible within AI models.

Human Level will conduct an international study funded by ICANN on the visibility of geoTLD domains in traditional search engines and AI platforms. A pioneering investigation using open-source methodology will analyze whether these geographic and cultural domains face disadvantages compared to generic extensions like .com.

El pasado 11 de diciembre, Fernando Maciá participó en el Foro IA aplicada a la Web en San Sebastián, organizado por SPRI Enpresa Digitala y Mondragon Unibertsitatea. En su ponencia “Encontrabilidad: cómo la IA redefine la búsqueda online”, abordó la transición del modelo tradicional de búsqueda basado en clics hacia un ecosistema donde las respuestas directas son el nuevo objetivo.

Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value helpful, reliable, and people-first content, and why low-cost strategies don’t work.

Human Level has received the Informa elEconomista Certificate of Management Excellence (CIEGE) in its 8th edition. This recognition validates our excellence in key areas such as solvency, profitability, and growth; awarded by elEconomista.es and Informa D&B.

In the face of search fragmentation, this methodology allows us to deeply understand users and their ultra-specific queries.

Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn how this experimental innovation improves performance and user experience tracking in SPAs by consistently distinguishing navigations from interactions.

Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on web traffic, the challenges of privacy and misinformation, and how to prepare for the era of generative search.

Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of AI.

We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus on reasoning rather than storing data, GPT-5 has made SEO an essential tactic to appear as a cited source.

This article explains why earning users’ trust has become essential in the age of digital exhaustion.

What happens inside an agency when Google rolls out an update? This is how we manage change and look for new opportunities.

We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this new paradigm.