Digital marketing blog

Explore our resources on digital marketing, SEO, online advertising, usability, content marketing and much more.
Web Analytics

How to migrate from Universal Analytics to Google Analytics 4?

Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using Google’s environment tools for your digital analytics. If you have worked with Universal Analytics until now to track your website, you will know that since last July 2023 this platform, as you knew it, was disabled […]

Migración UA a GA4

Checklist for an SEO audit

An SEO audit analyzes all the aspects that influence the positioning of your website in search engine results. We explain how to carry it out step by step.