Digital marketing blog

Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of AI.

We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus on reasoning rather than storing data, GPT-5 has made SEO an essential tactic to appear as a cited source.

This article explains why earning users’ trust has become essential in the age of digital exhaustion.

What happens inside an agency when Google rolls out an update? This is how we manage change and look for new opportunities.

We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this new paradigm.

The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this article the new skills you need to master.

Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the new landscape.

We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show up wherever people are searching.

We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the table and how they would affect your website.

Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant changes to different SEO metrics and configurations. In this post, we look into the crystal ball to try to predict what this evolution will look like and give you recommendations to get your site ready.

Learn the main functions and skills of an SEO copywriter, as well as the advantages of having optimized copywriting on your website.

Google SGE is the new generative search already launched in 120 countries and could impact the way we use the search engine and do SEO.

Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using Google’s environment tools for your digital analytics. If you have worked with Universal Analytics until now to track your website, you will know that since last July 2023 this platform, as you knew it, was disabled […]

Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and the unexpected results.

A buyer persona is a figure in which companies project the characteristics of their potential customer. We tell you how to do it.

The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning content. We’ll tell you the details!