Paolo Gorgazzi

Professionally

My approach to digital marketing combines an academic foundation with a strategic vision. I hold a Bachelor’s Degree in Communication Sciences from the University of Trieste (Italy), where my research on Responsible Tourism allowed me to understand, from an early stage, the importance of sustainable business models over mass consumption.

My career in Spain began in the product placement sector with a Swiss marketing agency. My day-to-day work consisted of positioning international brands in the television series we all watch, learning to manage visibility in top-tier markets. I then made the leap to the digital ecosystem within the textile industry, collaborating with the most powerful private sales platforms in Europe, where I discovered the dynamism and potential of e-commerce.

As I am passionate about understanding how things work internally, I decided to specialise in one of the most vibrant and competitive areas of digital marketing: search engine optimisation. After completing the Master’s Degree in Professional SEO and SEM at KSchool and the Advanced SEO Course at KSchool, I was able to combine my previous experience in communication with the strategic precision required by findability marketing.

I love sparking people’s curiosity. That’s why I also collaborate on the SAVIA craft project, trying to create communication that connects the needs of businesses and individuals with the services that satisfy them.

On a personal level

Most likely, I’ll be enjoying quality time with my family, which is my real priority. But if you need to get to know me a little better, here are some facts:

• My uniform: you’ll always see me wearing a black T-shirt. It’s my “personal trademark” (although in the photo here I’ve broken my own rule 😜).
• Nature and cycling: a few years ago, I discovered mountain biking, and now I count down the days until the weekend so I can get lost in the countryside. You’ll also often see me walking in the mountains; there’s no better way to reset your mind.
• Nomadic spirit: I am passionate about travelling in all its forms. When I was younger, I travelled alone through several countries in South America, and although I no longer have my beloved van, travelling through Europe and North Africa in it left a lasting impression on me. In fact, my dream is still to live in a camper van so I can wake up in a different place every day.
• Curiosities: I have a strong weakness for books and series about criminal organizations (I can’t resist the intrigue).

In short, I am an enthusiast for simple things, the outdoors and good company.