Companies that have placed their trust in us
Increase your audience
Search engine environments offer channels where online media can get traffic. We identify which topical subjects can increase your audience and page views in Google News, Featured News and Discover. Not to mention possible evergreen content niches aligned with the preferences of your audience that can provide a more stable and predictable traffic base for your media.
Why invest in media SEO?
More readers for your news
- Get new readers
- Identify key topics for your audience
- Discover traffic increases
- Build an evergreen traffic base
What is SEO for media?
What our service includes
Keyword research
We identify the current issues that interest your audience most and support you to define an editorial calendar that ranks you in news and Discover.
Technical SEO audit for media
We review indexability, performance, news sitemaps and a long etcetera, so search engines find your latest news as soon as possible.
Architecture analysis
We check that the information architecture highlights topical content and verify it is correctly structured.
Relevance audit
We review the SEO fields and structure of the main templates to make them easy to index and interpret your content.
Editorial training
We train your editors to identify trends, publish the news already optimized and keep them updated.
Benchmarking and strategy
We help you identify your competitors, study their publishing strategies and design effective content plans.
Our process
This is how we work on SEO for media
We accompany you in the day-to-day operations of the newsroom and provide support to the technical team.
- 1
Initial briefing
We study competitors, technology platform and internal workflows to integrate into the newsroom.
- 2
Audit
We analyze SEO performance and internal workflows.
- 3
Prioritization
We order optimization tasks by assessing impact, difficulty and risk, in coordination with the technical team.
- 4
Implementation and support
We provide customized recommendations for each scenario and supervise their correct technical implementation.
- 5
Impact
We monitor the impact of the improvements implemented and the work of the editorial staff, offering adjustments when necessary.
Managing Director, Estrategias de Inversión
Some of the platforms we work with
Frequently asked questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
ContactDo you optimize every single news item we publish?
At Human Level, we believe that the most effective way is for the writers to generate the optimized content firsthand so that as soon as it is published it is ready to be positioned. In SEO for media whoever publishes first has more chances of success.
Can you tell us what content we should publish?
The content production of a newsroom is set by current events. We can help identify what topics are of most interest and how to work on them to have a better chance of getting traffic, but we always respect our clients’ editorial line.
Do you only recommend news content?
Although most of a media’s traffic is generated by daily news, it is also important to study the viability of possible verticals with evergreen content that ensure a minimum of stable or recurring traffic.