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Presentations

Find our latest presentations on SEO/GEO at leading industry events and conferences here.
Fernando Maciá, CEO de Human Level, realizando una presentación en un evento frente a cientos de asistentes

Maria Navarro | Andalu-SEO | 2026

Brand health: A diagnosis beyond rankings and clicks

María Navarro shows that in 2026, traffic no longer reflects brand interest because AI absorbs the user’s information journey. The conclusion is clear: not every impact leads to a click, but it does leave a mark on the decision.

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Fernando Maciá | MIDE Summit Madrid | 2026

Semantic consensus: how to build your brand authority beyond your website

At this event, Fernando Maciá explains that AI requires semantic consensus to recommend a brand. Through Digital PR, we must ensure that external sources repeat the same attributes to convince LLMs that the brand is what it claims to be.

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José E. Vicente | Innova Bilbao | 2026

The battle for findability: B2B SEO beyond Google

In this talk, Jose demonstrates how the B2B buying process has radically changed. Before, the buyer searched on Google, evaluated options and contacted. Now, if the AI doesn't recommend you, you don't even get to the first call.

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