Digital marketing blog

Explore our resources on digital marketing, SEO, online advertising, usability, content marketing and much more.

What is local SEO and how to improve it

Local SEO is a search engine optimization strategy focused on increasing the online visibility of a local business. The objective is to appear in the first results of search engines when the user performs a geolocalized search or in a specific local area.


How to improve Core Web Vitals

The Core Web Vitals are the new WPO metrics that Google will start to take into account from May 2021 as a web positioning factor. Find out how to optimize them here.