María Navarro

Professionally

My career has always been linked to the digital environment. I hold Associate Degrees in Computer Application Development and in Telecommunications and Computing Systems, and I later expanded my education with a Technical Master’s Degree in Audiovisual Communication and Web Development.

I started out developing websites. I enjoyed building well-thought-out, functional projects with a focus on detail and design. Over time, I understood that a website is not complete if it isn’t visible, and that idea led me to specialize in SEO. In this discipline, I found a balance between technical analysis, strategy, content, and data-driven decision-making.

I am currently the Head of SEO at Human Level. I supervise the status of projects, ensure the quality of our services, and guide the team of consultants. I have participated in web architecture optimizations, indexability audits, relevance improvements, and complex migrations, always with a strategic and business-oriented vision.

In recent years, artificial intelligence has been naturally incorporated into my daily work. I am particularly interested in how it is transforming processes, content creation and evaluation, and the way search engines interpret and present information. AI represents an evolution of the search environment and must be integrated within the global visibility strategy.

I combine my professional work with teaching in an SEO Master’s program, an experience that forces me to stay up-to-date and to turn the complex into something practical and applicable.

On a personal level

I consider myself a cheerful, observant, and perfectionist person, though also a bit stubborn once I have a clear goal in mind. I enjoy cinema, music, and reading (the usual), but one of my favorite plans is an afternoon of board games with family or friends. I also have a complicated relationship with TV series: if I start one, I’ll likely be unable to leave it unfinished.

I am a great food lover; I enjoy eating well, discovering new flavors, and cooking by ear, just letting myself go. In recent years, sports have become an important part of my life. It helps me disconnect, stay consistent, and push my limits. To be honest, it does more good for my mind than for my body.

Nature and animals are part of my essence; I grew up surrounded by them, and they remain an essential refuge. Traveling and discovering new places, cultures, and ways of seeing the world is another of my great passions.