Digital marketing blog

The Core Web Vitals are the new WPO metrics that Google will start to take into account from May 2021 as a web positioning factor. Find out how to optimize them here.

Explore Fernando Maciá’s presentation at the Feria de Tiendas Virtuales de Aragón in which he gave key SEO recommendations for the success of your e-commerce.

Our director, Fernando Maciá, opened the first day of #SEOnderground, an online event that was attended by more than 20 online marketing experts. In his presentation, entitled Search Engine Marketing in times of coronavirus, Fernando talks about how the global pandemic has impacted the different sectors and, especially, SEO and SEM.

Google provides a set of quality guidelines with guidelines on how the content of your website should be so that it does not penalize you. We’ll tell you all about it!

We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can consult it.

Find in this post the video of the presentation of SEO Avanzado organized by KSchool and Anaya Multimedia in which Fernando Maciá reveals everything you need to know about his latest book.

Keen is Google’s latest Area 120 experiment that could offer a new source of traffic for websites. Much like Pinterest, it offers another way to discover content on the web.

Find in this post the lecture “SEO and visibility of quality content in subscription models” by Fernando Maciá for the DigiDoc Webinar organized by the Univ. Pompeu Fabra.

User experience is an increasingly strong factor in a website’s ranking for Google. This month we present Core Web Vitals. Discover what’s new!

Fernando Maciá participated in the online solidarity event #VamosTalegón with the presentation “Is it worth continuing to invest in SEO in 2020?”. Discover here the video of the lecture and the presentation.

Get to know all the functions and characteristics of the different types of Google SERP results and follow our recommendations if you want to appear in them.

This is how the search potentials of certain queries made by users through search engines have evolved following the impact of COVID-19.

Structured data allows us to mark content in an unambiguous way so that search engine robots are able to understand what type of entities make up each page. In this article we explain how to work on its implementation step by step.

If your website uses technologies such as Flash or Silverlight, you should consider redeveloping your website. These technologies are becoming obsolete and affect SEO, as they are not indexable.

Find out what HTTP/3 and QUIC are, how they will improve web performance, how to tell if your website uses them and how QUIC can make the Internet faster.

Discover how the max-snippet, max-image-preview and max-video-preview directives for meta robots allow you to protect yourself from negative effects on media search results.