24 Apr 2026
José Emeterio Vicente participates in Innova Bilbao, speaking on B2B findability
Our R&D Manager participated in Innova Bilbao with a presentation on the new “battle for findability” in B2B...
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26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
19 Aug 2025
The new role of the SEO professional: translator of technological change
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this...
19 Aug 2025
Google AI Mode and local search results
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the...
19 Aug 2025
ChatGPT, Bing, and Google: Will SEO still matter?
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show...
19 Aug 2025
How the Google antitrust trial could affect your website
We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the...
29 Apr 2025
This is how Google could see your website thanks to AI
Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant...
14 Dec 2023
SEO copywriter: what is it and why is it important to optimize your content?
Learn the main functions and skills of an SEO copywriter, as well as the advantages of having optimized...
11 Nov 2025
Impact of Google SGE (Search Generative Experience) on SEO
Google SGE is the new generative search already launched in 120 countries and could impact the way we use the...
2 Nov 2023
How to migrate from Universal Analytics to Google Analytics 4?
Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using...
4 Oct 2023
SEO Experiment: Do domains with .cat extension rank better?
Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and...
28 Sep 2023
Buyer persona: what it is, how to define it, examples and importance in your business strategy
A buyer persona is a figure in which companies project the characteristics of their potential customer. We...
22 Sep 2023
What EEAT is in SEO: Google evolves the EAT and values the experience of the content creator
The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning...
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