Digital marketing blog

User experience is an increasingly strong factor in a website’s ranking for Google. This month we present Core Web Vitals. Discover what’s new!

Fernando Maciá participated in the online solidarity event #VamosTalegón with the presentation “Is it worth continuing to invest in SEO in 2020?”. Discover here the video of the lecture and the presentation.

Get to know all the functions and characteristics of the different types of Google SERP results and follow our recommendations if you want to appear in them.

This is how the search potentials of certain queries made by users through search engines have evolved following the impact of COVID-19.

Structured data allows us to mark content in an unambiguous way so that search engine robots are able to understand what type of entities make up each page. In this article we explain how to work on its implementation step by step.

If your website uses technologies such as Flash or Silverlight, you should consider redeveloping your website. These technologies are becoming obsolete and affect SEO, as they are not indexable.

Find out what HTTP/3 and QUIC are, how they will improve web performance, how to tell if your website uses them and how QUIC can make the Internet faster.

Discover how the max-snippet, max-image-preview and max-video-preview directives for meta robots allow you to protect yourself from negative effects on media search results.

Learn with this post which Javascript technologies cannot run Evergreen Googlebot and what consequences it has for indexing.

Orphan pages or pages without links do not take advantage of the domain’s authority and thus detract from your rankings. Learn how to detect and manage them with this comprehensive article.

The new Yandex update brings interesting new features and continues to build on Palekh, the algorithm that introduced the use of artificial intelligence based on neural networks to the Russian search engine.

Learn how to interpret the new GSC speed report with this article: we tell you where it gets its data from, from what time it considers a metric good or bad and its practical usefulness.

Discover how shadow DOM and web components affect the indexability of pages to avoid positioning problems.

Have you detected that any of your content has been plagiarized? We explain the necessary steps to follow to request Google to remove content for intellectual property infringement.

Discover our 10 predictions on the challenges (as well as the opportunities) that SEO will face in 2020.

Discover in this complete article how the tourism sector can benefit from online marketing and what have been the key developments in this sector in Spain.