16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
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28 Oct 2025
AI Mode arrives in Spain: the new face of Google Search
Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on...
2 Oct 2025
Resolution of the antitrust lawsuit against Google
The long-awaited U.S. antitrust ruling against Google has arrived. While it avoids drastic measures such as...
2 Sep 2025
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of...
19 Aug 2025
GPT-5: A Tumultuous Strategic Shift
We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus...
19 Aug 2025
From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
16 Jul 2025
Google Updates from within: crisis or opportunity?
What happens inside an agency when Google rolls out an update? This is how we manage change and look for new...
26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
19 Aug 2025
The new role of the SEO professional: translator of technological change
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this...
19 Aug 2025
Google AI Mode and local search results
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the...
19 Aug 2025
ChatGPT, Bing, and Google: Will SEO still matter?
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show...
19 Aug 2025
How the Google antitrust trial could affect your website
We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the...
29 Apr 2025
This is how Google could see your website thanks to AI
Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant...
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