6 Oct 2026
Fernando Maciá presents a study on geoTLD domains at Google’s Search Central Live Deep Dive
We present our study for Accent Obert in Barcelona during Search Central Live Deep Dive Europe.
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15 Dec 2025
Fernando Maciá closes 2025 speaking about AI and findability in San Sebastián
On December 11, Fernando Maciá participated in the AI Applied to the Web Forum in San Sebastián, organized by...
10 Dec 2025
Content in the age of AI: quality is still queen
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value...
8 Jan 2026
Human Level obtains the CIEGE certificate for business management excellence
Human Level has received the Informa elEconomista Certificate of Management Excellence (CIEGE) in its 8th...
25 Nov 2025
Searcher personas: an alternative to zero search volume
In the face of search fragmentation, this methodology allows us to deeply understand users and their...
28 Oct 2025
New API in Chrome for “soft navigations”
Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn...
28 Oct 2025
AI Mode arrives in Spain: the new face of Google Search
Google launches AI Mode in Spain — a conversational search that changes the game. We analyze its impact on...
2 Oct 2025
Resolution of the antitrust lawsuit against Google
The long-awaited U.S. antitrust ruling against Google has arrived. While it avoids drastic measures such as...
2 Sep 2025
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of...
19 Aug 2025
GPT-5: A Tumultuous Strategic Shift
We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus...
19 Aug 2025
From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
16 Jul 2025
Google Updates from within: crisis or opportunity?
What happens inside an agency when Google rolls out an update? This is how we manage change and look for new...
26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
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