Buyer persona: what it is, how to define it, examples and importance in your business strategy
A buyer persona is a figure in which companies project the characteristics of their potential customer. We tell you how to do it.
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A buyer persona is a figure in which companies project the characteristics of their potential customer. We tell you how to do it.
Keen is Google’s latest Area 120 experiment that could offer a new source of traffic for websites. Much like Pinterest, it offers another way to discover content on the web.
Discover in this complete article how the tourism sector can benefit from online marketing and what have been the key developments in this sector in Spain.
Instagram launches Reels, a new feature that copies the music video format introduced by Musical.ly and inherited by TikTok. Find out more in this post.
Instagram Stories are an essential part of any social media strategy. Learn how you can generate engagement through your Instagram stories with this guide.
Jimena Catalina presents in her presentation for Clinic Summit how she (and her mother) grew professionally from personal projects and encourages us to do the same.
Rocío González, from Analyticae Data Mining, talks about Big Data, Data Mining and the RFM model in her presentation for Clinic Summit.
The media market has changed considerably in recent years with the emergence of digital platforms. Read what Fernando Díaz predicts for the future of the media in this post.
David del Amo makes us reflect and invites us to generate relevant strategic proposals by understanding humans. Read all about it in this post.
Ricard Bonastre introduces us to data-driven predictive modeling and artificial intelligence in his presentation for Clinic Summit. Discover the main ideas of his speech in this post.
Lionel Malka, founder of Mética Retail Thinking, talks about digital commerce and how online and physical stores of the same company can complement each other.
Jorge Pascual explained the steps to follow if we want to sell on Amazon and get our potential customers to buy from us in his presentation for the 100th edition of Clinic Summit. In this post we have collected the main ideas of his talk.
Esther Checa warns at the Clinic Summit event of the need to prepare for voice search and unveils the opportunities that voice assistants offer brands.
Kico Pascual talks to us in Clinic Summit about digitalized audiences and marketing automation, discover in this post all the steps to follow to monetize your audience efficiently.
Fernando de la Rosa, the first speaker at the 100th Clinic Summit, believes that what we say is digital marketing is not marketing. We need to rethink digital marketing, says Fernando, find out what his proposals are in this post.
Fernando Maciá is interviewed by Luis M. Villanueva and talks with him about his beginnings in SEO, SEO for banks and SEO for media.
