19 Aug 2025
From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
Digital Marketing
Stay up to date with the latest digital trends to boost your online business. Here you’ll find practical tips to help you identify your audience, build a strong digital presence, and discover the channels that amplify your reach. Dive into our content and transform your digital strategy.
Latest on Digital Marketing
Our articles on Digital Marketing
28 Sep 2023
Buyer persona: what it is, how to define it, examples and importance in your business strategy
A buyer persona is a figure in which companies project the characteristics of their potential customer. We...
28 Nov 2019
e-Tourism and the opportunities that online marketing offers to the tourism sector
Discover in this complete article how the tourism sector can benefit from online marketing and what have been...
8 Oct 2019
How to make a good conversion checklist for your homepage
Marta Soler talks about CRO in her speech for Clinic Summit and offers her recommendations to improve our...
11 Oct 2023
How to design a customer-centric strategy
Rocío González, from Analyticae Data Mining, talks about Big Data, Data Mining and the RFM model in her...
26 Sep 2023
The future of digital business
The authors of the Social Media collection of the publishing house Anaya Multimedia meet at Fundación...
24 Sep 2018
The pros and cons of using chatbots in E-commerce
Chatbots in e-commerce are the order of the day. Are you thinking of implementing one in your online store?...
4 Sep 2018
Ten fun tricks you can do with Google Search
We collect some of the best tricks offered by the world's largest search engine, Google, on the occasion of...
11 Dec 2017
Guide for online reputation management
Building a positive reputation can take a lifetime, but today, it can be ruined in just a few seconds. Learn...
31 May 2023
Push Notifications on your website to increase repeat visitors and conversions
Push notifications on the web are like personalized announcements to each user, which can be sent only if the...
3 Jul 2017
ASO Guide: optimize your mobile application in app stores
In our series of articles on mobile marketing, we talk about mobile application optimization. ASO is the...
16 Aug 2021
What legal aspects must an online store comply with?
Creating an online store is an attractive and exciting project, but we must take into account many aspects,...
26 Dec 2016
What are the big trends expected for 2017 in e-commerce?
The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and...
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