Digital Marketing

Fernando de la Rosa, the first speaker at the 100th Clinic Summit, believes that what we say is digital marketing is not marketing. We need to rethink digital marketing, says Fernando, find out what his proposals are in this post.

Fernando Maciá is interviewed by Luis M. Villanueva and talks with him about his beginnings in SEO, SEO for banks and SEO for media.

On September 26 took place the #EncuentroSocialBusiness organized by the publishing house Anaya Multimedia at the Espacio Fundación Telefónica. The publishing house brought together the leading authors in digital marketing and communication in Spain to discuss the future of digital business.

The authors of the Social Media collection of the publishing house Anaya Multimedia meet at Fundación Telefónica to discuss the future of digital business.

SEO expert Andrés Kloster interviews Fernando Maciá, director of Human Level, for his podcast La Máquina del SEO. Listen to the interview in this post.

On Tuesday, February 5, as every year since 2004, the International Safer Internet Day, also known globally as SID (Safer Internet Day), took place. It is a day promoted by the European Commission to raise awareness and generate debate in society about the need to enjoy an increasingly safer Internet.

Friends, family, colleagues and SEO stakeholders gathered in Alicante to celebrate the publication of Fernando Maciá’s new book, “Estrategias de Marketing Digital”.

Chatbots in e-commerce are the order of the day. Are you thinking of implementing one in your online store? We tell you about the possible benefits and drawbacks.

We collect some of the best tricks offered by the world’s largest search engine, Google, on the occasion of its 20th anniversary.

Fernando Maciá, CEO of Human Level and professor of the Master’s Degree in Digital Marketing at ENAE Business School, participated last March 9 in the Graduation Ceremony of the 2016/2017 graduating class of the school with his lecture “Digital marketing as a critical function of business strategy”.

We are celebrating our anniversary. On December 22, 2017, Human Level will be 12 years old. Life in its fullest meaning, because sharing so many hours of your daily life with other people, side by side, gives a lot of life. You share the days with headaches, the days you woke up on the wrong […]

Building a positive reputation can take a lifetime, but today, it can be ruined in just a few seconds. Learn how to manage your online actions.

It consists of creating automated and personalized email marketing strategies for the user. So-called drip campaigns can be created, where a target is set and a series of emails will be sent depending on the user’s actions. We see an example whose objective is…

Today, the more traditional customer service channels, such as the telephone, are still used when seeking support to resolve problems or doubts. People don’t want to give up hearing a human voice (even if it’s at the end of a long tunnel full of machines and ice-cold voiceovers) on the other end of the line. But what about the new service channels? Do you know them all and get the most out of them?

In our series of articles on social networks and online marketing, we are going to talk about Social Commerce. According to the VII Study of Social Networks 2017, 53% of the surveyed sample claims to use social networks to search for products or services before making a purchase and 39% express their opinions about them in some social network. Do you want to know more about this phenomenon?

Push notifications on the web are like personalized announcements to each user, which can be sent only if the user gives us permission. Discover the best ways to use and implement them in this post.