19 Aug 2025
From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
Digital Marketing
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Our articles on Digital Marketing
27 May 2013
The importance of standardization in online marketing
Before we talk about Web standardization, we must be clear about what standardization is and what it consists...
23 Oct 2012
It’s the strategy, stupid
José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for...
24 May 2012
Blogs: the most human communication in the company
The great boom experienced by social networks in recent years has meant that the validity of the true...
19 Sep 2011
Dedicate a book
Finishing a book is often a tedious process. When you think you have finished writing all the contents, there...
20 Nov 2023
Online Marketing: A Case Study
Online Marketing: A Case Study from Human Level Communications
17 Oct 2023
Web 2.0 and real estate portals
Web 2.0 sites are characterized, above all, by the integration of contents and functionalities from other...
9 May 2008
Four key strategies for a real estate website in times of crisis
It is at times when the real estate market is experiencing a downturn that the most intelligent decisions...
28 Nov 2007
Web 2.0: new challenges for Internet positioning
Natural search engine positioning, usability, permission marketing or viral marketing are tools that have...
6 Aug 2007
How to turn a real estate website into a market research
Managing a real estate portal opens up great opportunities to gain first-hand knowledge of changing market...
29 Jan 2007
Five areas for improvement for the real estate portals of the future
Over the last two years, we have witnessed a rapid evolution in the adoption of basic usability and...
18 Sep 2006
Real estate marketing on the Internet: the fight for my market niche
Although the real estate offer is concentrated in large vertical search engines that bring together a large...
27 Jun 2006
How to turn our website into a market research
Market research is one of the mandatory steps in any business plan. A good market survey outsourced to...
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