Digital Marketing

An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.

The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]

In this article we are going to learn about the 7 most popular social media apps in Russia in 2015, with their usage data and their main target audience

If you are considering setting up an online store, before making the leap to e-Commerce you need to know your possibilities within the tax and labor framework. Is it better for you to register as a self-employed or as a company?

Fernando Maciá, founder of Human Level Communications, was interviewed online by Café Digital on the occasion of his participation as a speaker at the International Workshop on Web Positioning in Paraguay next November. Fernando answered a series of questions, here is a brief summary of his answers. What is SEO? SEO is an online marketing […]

Do you find it difficult to manage your time? With this post we propose some healthy habits and help you learn how to better organize your working hours, tasks and avoid distractions as much as possible to be more productive.

If you are thinking of setting up an online store to give a new focus to your work life, you may visualize yourself doing the most glamorous and exciting tasks of this business: product acquisition, online marketing strategies, conversion analysis, etc. However, you should know that you will also be responsible for the daily management […]

The real estate sector could be starting to recover. In recent months, various statistics and media reports have pointed to a market recovery: El País: The sale and purchase of homes increased by 15.5% during February 2015. Idealista: Home sales recorded the highest year-on-year increase in more than a year in June 2015. El Economista: […]

Anyone who wants to explore the world of e-commerce will have to stop and think about certain important issues, such as logistics organization and management.

If you own or manage an online store, you’ve probably spontaneously developed a morning routine of analyzing Google Analytics KPIs (key performance indicators) while holding a steaming cup of coffee in your other hand. Well, there is a fantastic way to have all this data in a single Google Analytics screen, with all the advantages […]

If we have a business, we probably want to promote it on social networks to make it known and connect with our target audience. However, it is important to know how to choose in which social networks we want to present our brand, since not all of them will be useful for our business. When […]

The path of entrepreneurship is a complex task in which many factors come into play, some of them depend on us, such as perseverance, effort and work; and many others we cannot control: the economic crisis, market demand… Undoubtedly, a concept that only the bravest end up conquering.

All e-commerce sites follow the same structure, but not all of them have the same functionalities implemented. Taking care of some aspects we will achieve that the user’s experience on our website is full and satisfactory.

Nowadays, the creation of an e-commerce is an uncomplicated and time-consuming process, but it can be done by almost anyone. In this post we will see the advantages that an online store can have for your business or entrepreneurship project.

Fernando Maciá, director of Human Level Communications, participated last May in a colloquium organized by the GedesTIC UPV chair on how communication has changed thanks to information technology. Also taking part in the conversation were Ícaro Moyano (Kuapay) journalist expert in digital communication, Rafa Rodríguez (Verlanga) founder and editor of the digital cultural magazine and […]