In our series of articles on mobile marketing, we talk about mobile application optimization. ASO is the acronym used for App Store Optimization and is used to optimize your app in the various app stores. Do you want to know how to apply this knowledge? Continue reading…
When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online […]
The process of humanization of online marketing is the path that a company should follow to enhance the most emotional aspects of its campaigns, so that it achieves much more than customer satisfaction.
Creating an online store is an attractive and exciting project, but we must take into account many aspects, among which are all the legal requirements. Here we summarize the main points to consider for your eCommerce to comply with current legislation.
The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and social changes at a global level. E-commerce has also undergone intense changes, but possibly not as many as some expected. A number of e-commerce trends were predicted to land and consolidate, but only a few of them have been firmly realized….
After having left behind the Black Friday campaign, we are already at the gates of the Christmas shopping vortex. A good part of them will take place through the online channel, so at Human Level we have proposed a compilation of the features that are expected to characterize the 2016 Christmas campaign in relation to the online channel.
A growing multitude of businesses, both physical and online, are joining the Black Friday and Cyber Monday craze. Want to know how you can make the most of them with your own online store? Continue reading.
Yesterday, Tuesday September 13, took place in the classrooms of uLab (Alicante), the conference of our CEO, Fernando Maciá to present the Master in Online Marketing Techniques of KSchool. The meeting, which was scheduled for 7:30 p.m., started at the agreed time. Many future students of the master’s degree and others, simply interested in online […]
Google Trends is a simple and free tool that can be very useful during the research phase of any online marketing strategy. In this post we present some examples of how to exploit their different functionalities and put them at the service of our particular interest: How to use Google Trends in SEM Campaigns Whether […]
The new edition of the KSchool Master ‘Online Marketing Techniques’ has arrived in Alicante. The business school wanted to interview its director so that he could tell you first-hand about his beginnings in the world of online marketing and its professional opportunities. Don’t miss the video! If you want more information about this master’s degree […]
On November 4 of this year will begin the Master in Online Marketing Techniques in Alicante. The master’s degree is organized by KSchool, a school based in the main provinces that bases its philosophy on LEAN training, with special emphasis on the practical aspect of knowledge. Human Level will be part of the Master’s faculty, […]
This year, The Inbounder Global Conference, a major international digital marketing event held in different cities in Europe, chose the City of Arts and Sciences in Valencia as the venue for its events in Spain. It will bring together top SEO and online marketing experts from around the world. Fernando Maciá, director of Human Level […]
As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]
Affiliate networks are platforms that bring together a large number of websites, commonly called publishers, where advertisers can place their ads for a certain amount. The main actors in this system are: Advertisers: are users who want to advertise their web pages and pay for such advertising. Affiliates: they are the owners of the websites […]
Last Friday, March 4th, part of Human Level‘s Search department was selected to attend a meeting of professionals organized by the Sistrix tool in Madrid. Juan González, head of Sistrix for Spain and UK, gathered around forty SEO professionals to explain the main new features of the tool. In addition, we were able to discuss […]
This week the Partners Mobile Labs event organized by Google was held at the Hotel NH Collection Madrid Eurobuilding and was attended by some of the agencies in the Partners program that were certified in mobile advertising. On this occasion, the agency could invite up to two clients so that they could learn first-hand about […]
