Online advertising

Online advertising

Royal-Berl: The PPC revolution

Mai Molina talks about the Royal Berl, a system with which we get better costs and more conversions in Google Ads, in her presentation for Clinic Summit. In this post we summarize the talk.

Differences between SEO and SEM

Nowadays I realize that when I talk to people who are not “in this world” but have heard something about SEO and SEM, they still don’t know the difference between one and the other. In this article I will try to explain in a simple way the difference between SEO and SEM positioning. Let’s start by defining them.

How do I create and set up a Google Merchant account?

Google Merchant is the tool that Google makes available to all those professionals and companies that market tangible products through the Internet, providing them with a platform created to manage Google Shopping ads. Find out here how to set up your Google Merchant account.

Google AdWords search terms report: what can we do with it?

The search terms report is a list of words in which the different terms that have triggered our ads are collected. This is a complementary tool to the “Keywords” tab of our Google AdWords campaigns that provides us with the following information: General information about the keyword we are bidding on that has triggered the […]

How to develop a successful mobile strategy in Google Ads?

In online advertising it is very common to find strategic approaches with a global focus, in which all media are approached in the same way. However, the reality for consumers is quite different, as a smartphone or tablet user does not behave or usually have the same intention as a desktop user. We found some […]

Understanding the AdWords quality score

When we start using Google AdWords, something to keep in mind is the so-called quality score. We should use it as an account diagnostic tool, not as a KPI. In this article I explain in a simple way why it is important to be attentive to it….

Facebook automation tools to manage your ads more easily

Automation is a somewhat controversial topic as it has many detractors and at the same time many advocates. However, he has been “with us” in the online marketing industry for some time now. If you’ve ever created automatic reports, used bidding rules, or have…

How to measure the performance of a Google AdWords campaign?

As we have already mentioned in previous articles, there are a series of guidelines that we must follow for the correct configuration and optimization of Google AdWords campaigns. However, as with snowflakes, we will never find an AdWords campaign that is the same as another. This is logical, since each client has its own requirements […]

Prepare your Google AdWords campaigns for Black Friday

Black Friday has established itself in Spain and Europe as one of the most popular sales times of the year. Although it was originally just one day, in recent years it has been extended by most online stores offering deals for several weeks. This period is an exceptional sales opportunity, as users are predisposed to […]

How to take advantage of the new expanded text ads in Google AdWords

It has been a few months since Google removed ads from the top right. There were many speculations and in the end, this change was aimed at displaying search results in a more or less homogeneous way on different devices (computer, tablet and mobile), giving priority to the correct display on mobile devices. In this […]

How to promote your APP so that it does not remain in oblivion

There is no doubt that apps are in fashion, it is nothing new, the figures speak for themselves with thousands of applications downloaded daily and millions of users using them. This is the kind side of this story, the not so kind side is when we put all the efforts and money in implementing an […]

Google Ad Grants, free advertising for NGOs

Surely if you are part of an NGO this article is very interesting for you. The Google Ad Grants program provides nonprofit organizations with the ability to obtain a Google AdWords account with up to $10,000 USD per month to use for running ads. With this amount in the form of advertising, NGOs can promote […]

How to get customers for local businesses on Google Maps

Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented campaigns for a specific location can obtain very good results for businesses that offer their products or services in specific areas, be they cities, towns or even neighborhoods. In addition, with the intensive use of cell phones by users, the way and urgency […]