Digital marketing blog

Discover the benefits of adding search engine functionality to your website, what to look out for on a technical and indexing level and how to take advantage of this resource.

Learn how to avoid misuse of structured data and you won’t run the risk of being penalized by a manual review by Google.

On a SPA website tracking scripts such as Google Analytics do not work correctly with the default installation. Discover the solution with Google Tag Manager or with additional code.

Jimena Catalina presents in her presentation for Clinic Summit how she (and her mother) grew professionally from personal projects and encourages us to do the same.

Víctor Hernández talks about SEO actions on tourism and travel websites in his speech for the 100th edition of Clinic Summit.

Marta Soler talks about CRO in her speech for Clinic Summit and offers her recommendations to improve our home page and optimize conversion.

Rocío González, from Analyticae Data Mining, talks about Big Data, Data Mining and the RFM model in her presentation for Clinic Summit.

The media market has changed considerably in recent years with the emergence of digital platforms. Read what Fernando Díaz predicts for the future of the media in this post.

David del Amo makes us reflect and invites us to generate relevant strategic proposals by understanding humans. Read all about it in this post.

Arturo Marimón advises us on how to build a perfect architecture for our website in his talk for #100clinicseo. Take care of internal linking and eliminate unnecessary links. Find out more about the talk in this post.

Gemma Muñoz is clear: storing data is useless if you don’t act on it. Discover the keys to his interesting presentation for Clinic Summit in this post.

Learn how to present data and interpret it from graphs with this presentation by Pere Rovira, from OneTandem, for Clinic Summit.

Mai Molina talks about the Royal Berl, a system with which we get better costs and more conversions in Google Ads, in her presentation for Clinic Summit. In this post we summarize the talk.

Ricard Bonastre introduces us to data-driven predictive modeling and artificial intelligence in his presentation for Clinic Summit. Discover the main ideas of his speech in this post.

Lionel Malka, founder of Mética Retail Thinking, talks about digital commerce and how online and physical stores of the same company can complement each other.

Jorge Pascual explained the steps to follow if we want to sell on Amazon and get our potential customers to buy from us in his presentation for the 100th edition of Clinic Summit. In this post we have collected the main ideas of his talk.