Digital marketing blog

Post about information architecture and SEO in e-commerce based on Fernando Maciá’s presentation at #Monetiza19.

Instagram launches Reels, a new feature that copies the music video format introduced by Musical.ly and inherited by TikTok. Find out more in this post.

Instagram Stories are an essential part of any social media strategy. Learn how you can generate engagement through your Instagram stories with this guide.

We tell you everything we know about BERT, Google’s biggest algorithm update in the last 5 years that aims to understand the user’s search intent when making a query.

The latest Yandex updates have marked a turning point in how the search engine analyzes search queries and returns results based on users’ needs.

Discover the benefits of adding search engine functionality to your website, what to look out for on a technical and indexing level and how to take advantage of this resource.

Learn how to avoid misuse of structured data and you won’t run the risk of being penalized by a manual review by Google.

On a SPA website tracking scripts such as Google Analytics do not work correctly with the default installation. Discover the solution with Google Tag Manager or with additional code.

Jimena Catalina presents in her presentation for Clinic Summit how she (and her mother) grew professionally from personal projects and encourages us to do the same.

Víctor Hernández talks about SEO actions on tourism and travel websites in his speech for the 100th edition of Clinic Summit.

Marta Soler talks about CRO in her speech for Clinic Summit and offers her recommendations to improve our home page and optimize conversion.

Rocío González, from Analyticae Data Mining, talks about Big Data, Data Mining and the RFM model in her presentation for Clinic Summit.

The media market has changed considerably in recent years with the emergence of digital platforms. Read what Fernando Díaz predicts for the future of the media in this post.

David del Amo makes us reflect and invites us to generate relevant strategic proposals by understanding humans. Read all about it in this post.

Arturo Marimón advises us on how to build a perfect architecture for our website in his talk for #100clinicseo. Take care of internal linking and eliminate unnecessary links. Find out more about the talk in this post.

Gemma Muñoz is clear: storing data is useless if you don’t act on it. Discover the keys to his interesting presentation for Clinic Summit in this post.