16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
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21 Nov 2023
Search engine marketing in times of coronavirus – Fernando Maciá in #SEOnderground
Our director, Fernando Maciá, opened the first day of #SEOnderground, an online event that was attended by...
7 Sep 2020
How to meet Google’s quality guidelines in 2020
Google provides a set of quality guidelines with guidelines on how the content of your website should be so...
27 Jul 2020
Yandex Site Quality Index
We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can...
22 Nov 2023
Presentation of the book SEO Avanzado by Fernando Maciá with KSchool and Anaya Multimedia
Find in this post the video of the presentation of SEO Avanzado organized by KSchool and Anaya Multimedia in...
20 Oct 2025
Conference “SEO and visibility of quality content in subscription models”
Find in this post the lecture "SEO and visibility of quality content in subscription models" by Fernando...
11 Jun 2020
The importance of user experience (UX) in SEO
User experience is an increasingly strong factor in a website's ranking for Google. This month we present...
27 Nov 2023
Fernando Maciá’s presentation for the solidarity event #VamosTalegón
Fernando Maciá participated in the online solidarity event #VamosTalegón with the presentation "Is it worth...
8 May 2020
Types of Google SERP results in 2020 and how to appear in them
Get to know all the functions and characteristics of the different types of Google SERP results and follow...
5 May 2020
What and how do we search in times of coronavirus?
This is how the search potentials of certain queries made by users through search engines have evolved...
27 Nov 2023
How to work with structured data
Structured data allows us to mark content in an unambiguous way so that search engine robots are able to...
27 Nov 2023
5 non-indexable and obsolete web technologies
If your website uses technologies such as Flash or Silverlight, you should consider redeveloping your...
20 Feb 2020
HTTP/3 and QUIC, what do they mean for the web?
Find out what HTTP/3 and QUIC are, how they will improve web performance, how to tell if your website uses...
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