Digital marketing blog

Carlos Redondo, founder of Safecont, talks about how to detect patterns to improve the SEO of our website in his speech for Clinic Summit.

Fernando de la Rosa, the first speaker at the 100th Clinic Summit, believes that what we say is digital marketing is not marketing. We need to rethink digital marketing, says Fernando, find out what his proposals are in this post.

Fernando Maciá is interviewed by Luis M. Villanueva and talks with him about his beginnings in SEO, SEO for banks and SEO for media.

The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In this post we tell you everything we know about them.

On September 26 took place the #EncuentroSocialBusiness organized by the publishing house Anaya Multimedia at the Espacio Fundación Telefónica. The publishing house brought together the leading authors in digital marketing and communication in Spain to discuss the future of digital business.

Fernando Maciá, Alex Navarro, Iñaki Tovar and Isabel Romero discussed in this SEMrush Webinar about the essential SEO tips to apply in the remainder of 2019.

The authors of the Social Media collection of the publishing house Anaya Multimedia meet at Fundación Telefónica to discuss the future of digital business.

In this article we are going to look at some of our favorite SEO extensions that we consider essential to have in the toolkit to do our job as well as possible.

If you want to squeeze the #WPO out of your #web to the max, learn how to optimize your fonts. In this post we expose several basic optimization techniques that should always be applied, as well as other more advanced techniques that are not always advisable to apply.

The fact that there is structured data in schema.org that is equivalent or almost equivalent to HTML5 semantic tags, makes one suspect that this information may be important for Google’s spider (remember that schema.org is partly created by them).

SEO expert Andrés Kloster interviews Fernando Maciá, director of Human Level, for his podcast La Máquina del SEO. Listen to the interview in this post.

Using a CDN (Content Delivery Network), is something to keep in mind when we want to improve the performance of a website, especially if we have many visits from multiple locations. But depending on how the website is programmed and the type of information it displays, we will be able to take more or less advantage of the features of this type of service.

It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.

Websites are becoming slower and slower, due to development frameworks and libraries that take up more and more space and designs that tend to seek greater visual impact. Find out how to evaluate it on your website and fix it.

We are going to study an advanced WPO technique that, when properly used, will allow us to achieve a considerable improvement in WPO metrics for users who enter our site for the first time and without affecting, or even improving, those of recurring visitors. This is one of the enhancements offered by the relatively new […]

On Tuesday, February 5, as every year since 2004, the International Safer Internet Day, also known globally as SID (Safer Internet Day), took place. It is a day promoted by the European Commission to raise awareness and generate debate in society about the need to enjoy an increasingly safer Internet.