Jose Vicente

Adding structured data to our content is a type of SEO work that never ends. This posts will explain to you how to work on it step by step.

Oprhan pages or pages without links do not take advantage of the domain’s authority, damaging the website’s successful ranking in search engines.

AMP (Accelerated Mobile Pages) is an open-source initiative promoted by Google, and supported by a great number of media outlets and technological partners all around the world.

Find out about the possibilities Google Analytics provides to analyse an e-commerce and other similar types of websites, as well as how to install and enable it.

Regular expressions are sequences of characters making up search patterns. These search patterns are useful in many sections of Google Analytics, as they allow specific functionalities to be executed in many different scenarios.

Cohort analysis is a widely used technique in medicine, which consists of gathering a group of healthy patients and performing a study of a disease’s behaviour, through their exposure to certain risk factors over a period of time. When applied to web analytics, what we obtain is a way to know whether a group of users characterised by a particular behaviour bring value to our business in the long term.