Jose Vicente

Jose Vicente
Head of the SEO department and consultant at Human Level. Graduated in Computer Engineering. Expert in SEO and web analytics with certification in Google Analytics. Professor of the Master of SEO-SEM Professional Kschool.
Jose Vicente

How to work with structured data

Structured data allows us to mark content in an unambiguous way so that search engine robots are able to understand what type of entities make up each page. In this article we explain how to work on its implementation step by step.

Orphan pages: how to detect and solve them

Orphan pages or pages without links do not take advantage of the domain’s authority and thus detract from your rankings. Learn how to detect and manage them with this comprehensive article.

SEO Scraping with regular expressions and XPath

To perform technical audits we usually resort to crawlers or SEO tools that extract the tags involved in positioning such as title, meta tags, title hierarchy tags, etc. Generally, these tools such as Screaming Frog or Ryte extract a large number of these factors, but there are many types of sites and each of them has its peculiarities.

What is AMP: Accelerated Mobile Pages?

AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number of media worldwide and other technology partners. Aware that traffic from mobile devices has long been higher than from desktop computers and that sometimes browsing from mobile devices can be frustrating for the user because the sites are […]

SEO information architectures

If you are starting to optimize the organic positioning of a website, you have probably started by doing a keyword search, and after doing this you will probably have obtained a more or less extensive list depending on various factors. Whether the list is very extensive or if it is more manageable we will have […]

How to use SEMRush API

We continue reviewing the APIs of SEO tools, after seeing how to use the Sistrix API, it is the turn to test the use of the SEMRush API from Google Spreadsheet. As we mentioned in the previous article, the idea is to make use of these SEO tools from Google Spreadsheet, so that we can […]

How to use the Sistrix API

Although Sistrix offers a good web interface with customized reports and dashboards with which to quickly analyze the behavior of a domain, sometimes we need to go further and display this data from other platforms to process or buy it with other data. The objective of this small tutorial is to take advantage of the […]

Summary of Aleyda Solis’ presentation at SEonthebeach 2015

Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]

E-commerce analysis possibilities with Google Analytics

Google Analytics can monitor the sales made in our e-commerce using its e-commerce functionality. This option is in the Conversions section of the platform. Before analyzing its possibilities, we should not understand it as a tool to make an exhaustive follow-up of the sales of our e-commerce. To know how much we sell or invoice, […]

Use of regular expressions in Google Analytics

Non-technical people may not be familiar with the use of regular expressions. For those who are not familiar with them, regular expressions are sequences of characters that form search patterns. These search patterns are useful in many sections of Google Analytics as they allow us to have a given functionality run in a large number […]

Google technical guidelines update: crawl rendering

Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]

Customization of reports in Google Analytics

Just as important as obtaining all the relevant data for the correct evaluation of the KPIs of our business is to be able to visualize them quickly. Having a customized dashboard to review your site’s traffic data has the following advantages: Group the most relevant data. Saves time when reviewing performance. It unifies the way […]

Google Tag Manager: advantages and implementation example

Businesses are constantly evolving and this is reflected in their websites: targets change, services offered change, existing products are optimized, etc. This means that the analysis needs are different from those foreseen in the initial implementation and that the implementation of tools such as Google Analytics has to be changed from time to time. The […]

Measuring our website objectives

The analytics of our website must be correctly configured to be a tool to evaluate the performance of our online promotion actions and to be able to make decisions to improve them. For this to be possible, we must have the objectives configured in our analytics tools. The objectives of our website must be aligned […]

Web event tracking with Analytics

Events are user interactions with our website. Almost any event that we can capture on our website using JavaScript will be able to execute an Analytics event. Event tracking can be performed independently of the loading of each web page of our site. Therefore, event tracking will not affect the number of page views. Although […]