Google Analytics has expanded its Public section functionalities with two new sections: demographic data and user interests. Demographic data provides us with information about the age and gender of users who visit our site. The interests section , on the other hand, offers us data such as affinity categories by which users who visit our […]
On its fifteenth anniversary, Google has revealed its latest algorithm updateAfter the last two black and white animals – panda and penguin – names such as zebra were considered, but this was not the case and Amit Singhal, senior vice-president of Search, told us introduced theHummingbird update on September 28, 2009.. But the nomenclature should […]
Everyone who has used content management systems such as WordPress will know about content tagging. In each entry we can define a list of terms separated by commas that will be associated to the tag. This is a functionality that is often used without any kind of control and, because a page is created for […]
Cohort analysis is a technique widely used in medicine in which, starting from a sample of healthy patients, a study is made of the behavior of a disease depending on the exposure to certain risk factors within a period of time. Applying this to web analytics, we obtain a way to know if a group […]
Google defines snippets as lines of text that appear below each search result and are intended to inform users about the content of the page and to show them why it is relevant to their query. Advantages of enriched fragments If Google understands the content of the pages, we can create rich snippets with detailed […]
On websites where content is available in multiple languages, it is common to use multiple domains to distribute content. We must keep in mind that, even if we use several domains to distribute the content of our website, the users of our site will navigate between them when changing the language with the selector, or […]
