Review
Marketing con redes sociales (Social Media Marketing) is the title of the practical guide written by Fernando Maciá, director of Human Level Communications. It is published under the Anaya Multimedia label and represents the author’s fourth book following the publication of Posicionamiento en buscadores and Marketing Online: Estrategias para ganar clientes en Internet.
The rise of social networks on the Internet is an opportunity for companies to establish a more fluid and direct relationship with the customer. Therefore, it is necessary to integrate the strategy we will carry out on social media into the marketing plan, defining the action channels, target audience, and tools to measure performance.
The book Marketing con Redes Sociales aims to lay the groundwork for a correct application of the designed strategy, in order to obtain the best results at the lowest cost.
