Co-authors
- Raúl Carrión is the former product manager of OptimizedStores. His career in digital marketing began in 2005, and since then, he has held various positions.
- José E. Vicente has been the head of the SEO department at Human Level Communications since 2011. He studied Computer Engineering at the University of Alicante. Since 2009, he has worked as an SEO consultant and Web Analytics expert for a wide variety of client profiles, as well as a lecturer for courses related to the digital marketing sector.
- Fani Sánchez holds a degree in Advertising and Public Relations, and since finishing her degree in 2011, she has worked as an SEO and Social Media Manager at Human Level Communications. She is also a photographer specializing in e-commerce, an area in which she has started several businesses. She serves as an Online Marketing instructor at HLC Formación.
- Antoni Saurina is a Technical Engineer in Computer Science from the Polytechnic University of Valencia and has been the head of the Online Advertising Department at Human Level. He has managed a wide variety of campaigns in Google AdWords (being a certified and officially recognized user) and on the advertising platforms of various social networks.
- Mercedes Martínez holds a degree in Computer Engineering and is an SEO consultant at Human Level Communications. For years she dedicated herself to web programming, but 5 years ago she discovered SEO and it was love at first sight. Her analytical vision, typical of a technical profile, has helped her achieve success in SEO campaigns at both national and international levels.
Review
When the first edition of Marketing con redes sociales was published in 2011, it aimed to become an accessible guide for everyone to learn how to use social networks professionally. The publication was a success, and copies are still being sold today. As expected, much has happened since then, and although 5 years may seem like a relatively short period, it is not so when we talk about social networks, as they change constantly and offer updates almost every week. That is why a renewal of this guide was necessary.
Marketing en redes sociales aims to be, therefore, an accessible and educational manual for all those readers who want to develop their marketing plan on social networks. Aware, as we have noted, of the dizzying changes occurring in the digital environment, we have paid special attention to the strategies to be developed globally and for each of the social networks, as these endure beyond the specific changes that occur in platform interfaces. Nevertheless, within its pages, you will also find details for using the main social networks, their most important and interesting features for businesses, as well as the profile of users present in each of them.
First, we will outline the rise of social networks, as well as the philosophy behind Web 2.0 that will allow us to understand this phenomenon. In addition, we will introduce the role that companies and brands should play in this landscape, and the professional figures responsible for social media.
This guide is designed to facilitate learning for those who do not have deep knowledge of social networks, or who have only approached them as private users but never from a business perspective. Furthermore, it is a manual suitable for developing a Social Media strategy for large companies, SMEs, or freelancers alike.
