SEO

Post about information architecture and SEO in e-commerce based on Fernando Maciá’s presentation at #Monetiza19.

We tell you everything we know about BERT, Google’s biggest algorithm update in the last 5 years that aims to understand the user’s search intent when making a query.

The latest Yandex updates have marked a turning point in how the search engine analyzes search queries and returns results based on users’ needs.

Discover the benefits of adding search engine functionality to your website, what to look out for on a technical and indexing level and how to take advantage of this resource.

Learn how to avoid misuse of structured data and you won’t run the risk of being penalized by a manual review by Google.

On a SPA website tracking scripts such as Google Analytics do not work correctly with the default installation. Discover the solution with Google Tag Manager or with additional code.

Víctor Hernández talks about SEO actions on tourism and travel websites in his speech for the 100th edition of Clinic Summit.

Arturo Marimón advises us on how to build a perfect architecture for our website in his talk for #100clinicseo. Take care of internal linking and eliminate unnecessary links. Find out more about the talk in this post.

Iñaki Huerta tells us how search intent is increasingly valued by Google to be able to offer us solutions to our problems in its results. Read this post if you want to find out how to work the search intent and start thinking like a user.

Carlos Redondo, founder of Safecont, talks about how to detect patterns to improve the SEO of our website in his speech for Clinic Summit.

The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In this post we tell you everything we know about them.

Fernando Maciá, Alex Navarro, Iñaki Tovar and Isabel Romero discussed in this SEMrush Webinar about the essential SEO tips to apply in the remainder of 2019.

In this article we are going to look at some of our favorite SEO extensions that we consider essential to have in the toolkit to do our job as well as possible.

If you want to squeeze the #WPO out of your #web to the max, learn how to optimize your fonts. In this post we expose several basic optimization techniques that should always be applied, as well as other more advanced techniques that are not always advisable to apply.

The fact that there is structured data in schema.org that is equivalent or almost equivalent to HTML5 semantic tags, makes one suspect that this information may be important for Google’s spider (remember that schema.org is partly created by them).

Using a CDN (Content Delivery Network), is something to keep in mind when we want to improve the performance of a website, especially if we have many visits from multiple locations. But depending on how the website is programmed and the type of information it displays, we will be able to take more or less advantage of the features of this type of service.