SEO

SEO Articles

We bring you the latest SEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more. If you’re looking to boost your visibility or stay ahead of algorithm updates, we’re here to help you succeed!

SEO goes on vacation

Víctor Hernández talks about SEO actions on tourism and travel websites in his speech for the 100th edition of Clinic Summit.

How to deal with SEO based on search intentions

Iñaki Huerta tells us how search intent is increasingly valued by Google to be able to offer us solutions to our problems in its results. Read this post if you want to find out how to work the search intent and start thinking like a user.

How to optimize the fonts of a website?

If you want to squeeze the #WPO out of your #web to the max, learn how to optimize your fonts. In this post we expose several basic optimization techniques that should always be applied, as well as other more advanced techniques that are not always advisable to apply.

Structured data equivalent to HTML5 semantic tags

The fact that there is structured data in schema.org that is equivalent or almost equivalent to HTML5 semantic tags, makes one suspect that this information may be important for Google’s spider (remember that schema.org is partly created by them).

CDN: when and how to use it?

Using a CDN (Content Delivery Network), is something to keep in mind when we want to improve the performance of a website, especially if we have many visits from multiple locations. But depending on how the website is programmed and the type of information it displays, we will be able to take more or less advantage of the features of this type of service.

How to improve SEO through customer reviews

It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.

Improve WPO with HTTP/2 Server Push

We are going to study an advanced WPO technique that, when properly used, will allow us to achieve a considerable improvement in WPO metrics for users who enter our site for the first time and without affecting, or even improving, those of recurring visitors. This is one of the enhancements offered by the relatively new […]

SEO Scraping with regular expressions and XPath

To perform technical audits we usually resort to crawlers or SEO tools that extract the tags involved in positioning such as title, meta tags, title hierarchy tags, etc. Generally, these tools such as Screaming Frog or Ryte extract a large number of these factors, but there are many types of sites and each of them has its peculiarities.

SEO Surgery with Fernando Maciá – SEMRush Webinar

Last September 27th, SEMRush invited Fernando Maciá to a session on “SEO Surgery”. The expert analyzed the websites offered by Twitter users to point out their main SEO mistakes. You can see the video of the session in this post.

en