15 Sep 2026
From blocking bots to negotiating access: the new approach to findability
Learn how regulators, publishers, and CDNs are turning AI access to your content into negotiable value.
SEO/GEO
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.
Latest on SEO/GEO
Our articles on SEO/GEO
2 Sep 2025
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of...
16 Jul 2025
Google Updates from within: crisis or opportunity?
What happens inside an agency when Google rolls out an update? This is how we manage change and look for new...
26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
19 Aug 2025
The new role of the SEO professional: translator of technological change
The role of the SEO consultant has evolved due to the fragmentation of online search. Discover in this...
19 Aug 2025
Google AI Mode and local search results
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the...
19 Aug 2025
ChatGPT, Bing, and Google: Will SEO still matter?
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show...
19 Aug 2025
How the Google antitrust trial could affect your website
We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the...
11 Nov 2025
Impact of Google SGE (Search Generative Experience) on SEO
Google SGE is the new generative search already launched in 120 countries and could impact the way we use the...
4 Oct 2023
SEO Experiment: Do domains with .cat extension rank better?
Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and...
22 Sep 2023
What EEAT is in SEO: Google evolves the EAT and values the experience of the content creator
The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning...
31 Aug 2023
What is Google Discover?
Get your business listed on Google Discover, get traffic and potential new customers. We tell you which...
3 Aug 2023
Google SGE: how Google Search will affect us in turbo mode
Google Search Generative Experience will change the way we use search engines. Don't miss the conclusions of...
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