
21 Apr 2026
Beyond search volume: SEO/GEO strategy in specialized and niche B2B markets
In specialized B2B markets, search volume does not reflect real value. Using the proctoring software case as...
We bring you the latest SEO & GEO trends and real-world strategies to help your website rank in an increasingly competitive environment. Learn how to adapt to Google’s changes and apply advanced strategies in technical SEO, content, international SEO, ecommerce, and more.

21 Apr 2026
In specialized B2B markets, search volume does not reflect real value. Using the proctoring software case as...

19 Aug 2025
Discover how local search results change when using Google’s AI Mode and adapt your local SEO strategy to the...

19 Aug 2025
We reflect on the current state of SEO after the rise of LLMs. Here’s how your strategy should evolve to show...

19 Aug 2025
We analyze the most important antitrust lawsuit Google has ever faced. Find out what measures are on the...

11 Nov 2025
Google SGE is the new generative search already launched in 120 countries and could impact the way we use the...

4 Oct 2023
Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and...

22 Sep 2023
The EEAT is a group of fundamental factors that Google takes into account when ranking and positioning...

31 Aug 2023
Get your business listed on Google Discover, get traffic and potential new customers. We tell you which...

3 Aug 2023
Google Search Generative Experience will change the way we use search engines. Don't miss the conclusions of...

15 Sep 2021
In this post we guide you step by step through the planning and management of an international SEO strategy....

1 Jan 1970
Follow the steps in this guide and discover how to minimize the traffic drop of your website as much as...

28 Jul 2021
Do you have an online store and want to improve its positioning in Google? We tell you step by step how to...

16 Jun 2021
An SEO audit analyzes all the aspects that influence the positioning of your website in search engine...
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