2 Nov 2023
How to migrate from Universal Analytics to Google Analytics 4?
Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using...
Reporting
Master digital measurement by leveraging our team’s expertise in web analytics and become a data analytics professional. Learn how to use tools like Google Analytics, Hotjar, SEMrush, or Sistrix to understand user behavior and turn data into strategic decisions.
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30 Oct 2023
How to measure SPA web traffic with Google Tag Manager and Google Analytics
On a SPA website tracking scripts such as Google Analytics do not work correctly with the default...
8 Oct 2019
How to transform data into business assets
Gemma Muñoz is clear: storing data is useless if you don't act on it. Discover the keys to his interesting...
7 Mar 2018
How to use Google Data Studio according to your project type
Google Data Studio is a tool that allows us to create dashboards and dynamic reports by obtaining data from...
26 Oct 2016
Optimize your video marketing strategy with Youtube Analytics
It is the second most used search engine on the Internet after Google, more than one billion users browse its...
16 Oct 2023
How to create a Google Analytics dashboard for your online store
If you own or manage an online store, you’ve probably spontaneously developed a morning routine of...
16 Oct 2023
E-commerce analysis possibilities with Google Analytics
Google Analytics can monitor the sales made in our e-commerce using its e-commerce functionality. This option...
16 Oct 2023
Vanity Metrics
For those who are new to the world of web analytics, either on the side of those who pay for the reports or...
1 Jun 2021
Google Tag Manager: advantages and implementation example
Businesses are constantly evolving and this is reflected in their websites: targets change, services offered...
16 Oct 2023
How to measure traffic on multidomain websites
On websites where content is available in multiple languages, it is common to use multiple domains to...
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