SEO

Google News is a Google platform that stores a large amount of news and articles about recent and current events. In this article we tell you what it consists of, its functionalities, inclusion requirements, the objectives pursued by the platform and how it can help us in our positioning strategy.

Creating exceptionally valuable content that people want to link to and promote on a massive scale is not easy. There is no formula, nor are there specific steps to follow to achieve it. But we can give you some tips that will help you to create linkable content.

The purpose of the sitemap file is to help search engines find and index the pages of your website. As a general rule, crawlers index all the pages they find, unless they include some kind of blocking instruction. In this article we tell you how you can optimize this file to improve the indexing of your site.

In this CSS optimization guide, we are going to look at what is necessary for the downloading and painting of a web page to be done optimally.

Fernando Maciá participated in the IV Salesian Communication Day to explain to the representatives of the Salesian houses the mechanisms for positioning content on the Internet.

Do you know what topical searches are and how to take advantage of them in your SEO strategy? In media positioning, when we talk about current searches, we refer to those that reach their highest peak of searches at specific moments in time.

The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?

Discover in this guide, the main points to take into account when optimizing the JavaScript client code of a web site

Nowadays the inbound links or backlinks that a website has cannot and should not be taken lightly. Linkbuilding strategies and maintaining the right referral link profile to benefit us is becoming more and more complicated.

It is often said that Google is the richest blind user in the world. Keep in mind that Google’s robot does not see, so it crawls a website in a similar way to a blind person, it needs the alternative text of an image to know what information it provides.

SPA web development frameworks such as Angular, React and similar, can cause indexability problems. Here you will see what strategies have been followed to solve it until the best solution so far: Universal JavaScript.

To this day we still find cases of websites that continue to use on-page and off-page SEO practices that have become completely obsolete, some of them more recently, and others that have had zero relevance for some years now. In this article we will try to compile the most important ones.

On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]

On websites we often find content that, due to its large extension, is presented on more than one page. For example, in online stores that have very extensive product listings. In this case, the articles are distributed in different pages, which end up forming a series of interrelated URLs.

The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …

The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.