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Analytics & Reporting Dictionary

Understand the principles of digital analytics in a simplified manner. Through this glossary, you will apprehend the basic concepts every marketing, SEO, or analyst professional is expected to know. Perfect for beginners or those looking to strengthen their technical knowledge, here you’ll find definitions that will help you make informed decisions and enhance your digital strategy through data.

Latest term

Qué es la analítica web

26 Sep 2023

Web analytics

Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We...

Ana Morales

Analytics & Reporting related terms

Google Tag Manager

25 Sep 2023

Google Tag Manager

Google Tag Manager (GTM) is Google's platform to manage tags, insert scripts or tracking pixels on your...

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Evento en Google Analytics

2 Aug 2023

Event

Learn what an event is in Google Analytics, what types of events you can find and where to locate them in GA4.

Ana Morales

19 Feb 2021

Traffic sources

The traffic sources are the ways by which users land on a website, mainly there are 3 basic types of origin...

Fani Sánchez

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