Web Analytics Dictionary

Web Analytics Dictionary

Digital Analytics is the analysis of qualitative and quantitative data of our business and competition to drive continuous improvement of the online experience that your customers and potential customers have so that it translates into achieving the desired results (on-line and off-line).

This definition by Avinash Kaushik deals with several ideas related to Web Analytics that we should always keep in mind as the type of data we should obtain (qualitative and quantitative) to perform analysis from the point of view of site performance and user behavior AND that we can obtain information both from our own site and from the competition to make internal and external context analysis.

Web analytics is, therefore, a process of measurement and continuous improvement in which we must be sure that the measurement and reporting tool is correctly configured so that the result of the analysis is correct. In this way we will be able to design effective tests that will allow us to apply improvements to our Web site that will increase its performance.

Bounce rate

We usually refer to the absence of the expected response from the user to an online marketing action as a bounce. In e-mail marketing, bounces are those advertising e-mails that have not been accepted by the server, often because they have been identified as spam. In content analysis, we call bounce rate the percentage of users […]

Click-through rate (CTR)

The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is usually one of the most important performance indicators in online advertising campaigns. CTR is one of the most important performance indicators in online advertising campaigns. This indicator is calculated by dividing the total […]

Conversion Rate Optimization (CRO)

CRO (Conversion Rate Optimization) is the professional activity that deals with the analysis and continuous improvement of the conversion rate of a website. Its objective is to persuade as many users as possible to execute the action or actions we have set as objectives. Depending on the business, the website may have different objectives. For […]


Learn what an event is in Google Analytics, what types of events you can find and where to locate them in GA4.

Evento en Google Analytics

Google Search Console

We could define Google Search Console as a collection of free tools and resources provided by Google that is essential for anyone with a website, regardless of the type of content it offers. The tool allows us to monitor how Google sees our site, as well as helping us to detect and solve problems, thus improving optimization and organic presence.

Google Tag Manager

Google Tag Manager (GTM) is Google’s platform to manage tags, insert scripts or tracking pixels on your website easily and securely. Find out how it works in this post.

Google Tag Manager

Traffic sources

The traffic sources are the ways by which users land on a website, mainly there are 3 basic types of origin of the visits: Referral traffic: users arrive at our site after clicking on a link on another website that refers to ours. In order for this type of traffic to be recorded, the analytics […]

Web analytics

Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We show you its main advantages.

Qué es la analítica web