Understand the principles of digital analytics in a simplified manner. Through this glossary, you will apprehend the basic concepts every marketing, SEO, or analyst professional is expected to know. Perfect for beginners or those looking to strengthen their technical knowledge, here you’ll find definitions that will help you make informed decisions and enhance your digital strategy through data.
We usually refer to the absence of the expected response from the user to an online marketing action as a bounce. In e-mail marketing, bounces are those advertising e-mails that have not been accepted by the server, often because they have been identified as spam. In content analysis, we call bounce rate the percentage of users […]
The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is usually one of the most important performance indicators in online advertising campaigns. CTR is one of the most important performance indicators in online advertising campaigns. This indicator is calculated by dividing the total […]
CRO (Conversion Rate Optimization) is the professional activity that deals with the analysis and continuous improvement of the conversion rate of a website. Its objective is to persuade as many users as possible to execute the action or actions we have set as objectives. Depending on the business, the website may have different objectives. For […]
Learn what an event is in Google Analytics, what types of events you can find and where to locate them in GA4.
We could define Google Search Console as a collection of free tools and resources provided by Google that is essential for anyone with a website, regardless of the type of content it offers. The tool allows us to monitor how Google sees our site, as well as helping us to detect and solve problems, thus improving optimization and organic presence.
Google Tag Manager (GTM) is Google’s platform to manage tags, insert scripts or tracking pixels on your website easily and securely. Find out how it works in this post.
The traffic sources are the ways by which users land on a website, mainly there are 3 basic types of origin of the visits: Referral traffic: users arrive at our site after clicking on a link on another website that refers to ours. In order for this type of traffic to be recorded, the analytics […]
Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We show you its main advantages.
