5 Apr 2022
ROI and ROAS and how they are applied in Google Ads
Make sure you know the concepts of ROI (Return On Investment) and ROAS (Return On Ad Spend) to get the most...
Online Advertising Dictionary
Learn the critical aspects of digital advertising and the most frequently used terms in online campaigns. From banners to metrics like CTR or CPM, this glossary will help you understand the formats, channels, and KPIs that define advertising success online. Useful as a quick reference for professionals wanting to optimize their orchestrated media strategies and enhance owned, paid, and earned media facets.
Latest term
Online Advertising related terms
2 Jun 2022
Cost per acquisition (CPA)
Cost per acquisition or CPA is the total cost invested in promoting a website to achieve a sale. In online...
13 Jan 2020
Quality Score
A Quality Score is a score assigned to each advertisement in an advertising campaign on platforms such as...
23 Jul 2021
Google AdWords – Google Ads
Google AdWords, now rebranded as Google Ads, is Google’s platform used to manage ad campaigns in the...
19 Oct 2021
Cost per thousand impressions (CPM)
It is the cost of a web advertising campaign directly related to the number of times an ad is displayed...
2 Oct 2021
Baidu
What is Baidu? Baidu (its literal translation is “one hundred times”) is the first search engine...
22 Apr 2021
Owned media
Owned media are all those media, platforms or communication channels created by the brand to interact with...
31 Jan 2021
Paid Media
Paid Media is any third-party channel that brands pay for in order to advertise or achieve their objectives....
12 Jul 2021
Keyword planner
The keyword planner is a tool found within the Google AdWords (now Google Ads) advertising platform. This web...
17 Jun 2021
Cross-media marketing
Cross-media marketing refers to all media that can be used cross-media to promote our presence on the...
7 Sep 2020
Facebook Ads
Facebook Ads is the sponsored ads platform of this social network. Facebook Ads has become a very valuable...
19 Mar 2020
Double opt-in
Double opt-in is an expression related to the way in which a mailing list is created, i.e. the way in which a...
26 Feb 2020
Permission marketing
Permission marketing is an online marketing strategy that focuses on obtaining a customer or prospect’s...
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