What are generic keywords? Generic keywords are terms with a high search potential whose optimization can bring more benefit to the organic traffic of our site. These are highly competitive search terms, so they are more difficult to position, but once positioned, their performance is higher since they attract a large volume of traffic. Generic […]
What is a keyword? As defined by Fernando Maciá in his book Posicionamiento en buscadores, keywords are: A word or a combination of words with which search engine algorithms classify our web page and place it in a series of categories within their database. If, for example, we have a website where we offer our services […]
What is keyword cannibalization? In SEO, keyword cannibalization occurs when several pages of a website compete for the same search. It is a fact that can be detrimental to organic positioning and often occurs unintentionally or unconsciously. How it can affect SEO Fighting to position a keyword in the ranking through more than one URL […]
The keyword planner is a tool found within the Google AdWords (now Google Ads) advertising platform. This web application mainly provides information on how often a search is registered. It suggests similar keywords which allows us to detect search patterns (such as “hotel + city” in the hotel search, or “type of house + city” […]
What is keyword stuffing? Keyword stuffing is a nowadays obsolete SEO technique that consists in the excessive use of a keyword within the same web page in order to improve the positioning and relevance of the same for a certain term. Why has this SEO technique become obsolete? Because while it was a widespread practice […]
Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to rank for. From the analysis of the traffic of any website, it is clear that the Pareto principle is fulfilled: approximately 20% of the traffic comes from generic searches. We call this part of the curve the “head”. […]
What are semi-generic keywords Semi-generic keywords are terms with an average traffic potential and similar level of competition, whose optimization can bring significant levels of traffic to the portal. Traffic potential is an indicator offered by some tools such as Google AdWords Keyword Planner, SEMRush or Sistrix, where we go to do our keyword consulting. […]
