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Letter K

Explore marketing and findability terms under the letter K in our specialized industry glossary.

3 Mar 2021

Keyword

What is a keyword? As defined by Fernando Maciá in his book Posicionamiento en buscadores, keywords are: A...

Anastasia Kurmakaeva

18 Jun 2019

Semi-generic keywords

What are semi-generic keywords Semi-generic keywords are terms with an average traffic potential and similar...

Fani Sánchez

31 May 2021

Long tail keywords

Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to...

Fani Sánchez

12 Jul 2021

Keyword planner

The keyword planner is a tool found within the Google AdWords (now Google Ads) advertising platform. This web...

Juan Daniel Fuentes

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