Content marketing is a promotional strategy that uses the generation and publication of content as a means of attracting the attention of users, positioning ourselves as a reference in our sector, gaining their trust and earning their loyalty. It is an Inbound Marketing strategy, and is one of the most effective and least intrusive methods […]
What is digital marketing? Digital marketing, online marketing, e-marketing or Internet marketing refers to the promotion of products or services on the Internet. In a more concrete way, we would be calling under these concepts the set of marketing strategies that we can use to attract and retain customers to a website. A business […]
We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to your digital marketing strategy.
Just as a chapter heading is more important than a section heading, the HTML code provides for a specific way to label headings: H1, H2, H3, H4, H5 and H6, H1 being the most important (equivalent, for example, to the title of a chapter) and H6 the least important. Although we can visually indicate to […]
Inbound marketing is perceived by users as less intrusive than advertising, as it is better aligned with their interests and does not interrupt their browsing. We tell you what it consists of.
The meta refresh is a method of instructing a browser to automatically refresh the current web page after a specified time interval. If a different URL is added in the content parameter, the browser will display the new address when refreshing. If the time interval is set to 0, the redirection occurs automatically as soon […]
The meta robots is an HTML meta tag that serves to give instructions to search engine spiders regarding the crawling and indexing of the web page where it is implemented. With the meta robots we give guidelines to index or not to index a page, or to follow or not to follow links to […]
Mirror domains are domains parked on the same IP as the main or canonical domain. When browsing these domains, we access the same content with the only difference being the main domain in the URL. By presenting exactly the same content as this one, they are detected as duplicate content and one of the two […]
Mobile Marketing Mobile marketing or marketing for mobile devices is the marketing carried out with a group of tactical actions and marketing strategies in a mobile device environment that links users with advertisers in an environment of continuous and direct connectivity. It is one of the online techniques of the Marketing Strategy, which is carried […]
Owned media are all those media, platforms or communication channels created by the brand to interact with the customer or user.
Paid Media is any third-party channel that brands pay for in order to advertise or achieve their objectives. Read more in this post.
Permission marketing is an online marketing strategy that focuses on obtaining a customer or prospect’s consent to receive information from our company. The concept of permission marketing was coined by Seth Godin in 1999 with the publication of his book of the same title. It establishes the three pillars on which permission marketing is based: […]
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service or product. Although video marketing is not an exclusive online marketing strategy, it has grown significantly thanks to the Internet and social networks: 9 out of 10 Internet users consume videos of the brands they follow on social […]
The meta description is a meta tag whose content serves as the primary reference for the description that search engines display under the title in the snippet of their search results: The meta description must be included between the tags <head> and </head> of the page and its length must not exceed 150 characters, spaces […]
