4 Mar 2020
Inbound marketing
Inbound marketing is perceived by users as less intrusive than advertising, as it is better aligned with...
Letter M
Explore marketing and findability terms under the letter M in our specialized industry glossary.
26 Aug 2019
Content marketing
Content marketing is a promotional strategy that uses the generation and publication of content as a means of...
15 Dec 2021
Digital marketing – Online marketing
What is digital marketing? Digital marketing, online marketing, e-marketing or Internet marketing refers to...
17 Nov 2020
What is a meta description and how does it influence organic traffic?
The meta description is a meta tag whose content serves as the primary reference for the description that...
23 Mar 2020
Mobile marketing
Mobile Marketing Mobile marketing or marketing for mobile devices is the marketing carried out with a group...
30 Apr 2021
Earned Media
We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to...
22 Apr 2021
Owned media
Owned media are all those media, platforms or communication channels created by the brand to interact with...
31 Jan 2021
Paid Media
Paid Media is any third-party channel that brands pay for in order to advertise or achieve their objectives....
10 Mar 2022
Meta robots
The meta robots is an HTML meta tag that serves to give instructions to search engine spiders...
9 Sep 2021
Breadcrumb trail
We tell you what breadcrumb trails are, the types, use and best practices to implement them helping the user...
1 Sep 2022
Video marketing
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service or...
5 Nov 2019
Meta refresh
The meta refresh is a method of instructing a browser to automatically refresh the current web page after a...
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