26 Sep 2023
Web analytics
Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We...
Letter A
Explore marketing and findability terms under the letter A in our specialized industry glossary.
5 Dec 2023
Topical Authority
Thematic authority is an indicator of the relevance and trust acquired by a website. Find out the details in...
29 Oct 2019
AJAX
The term AJAX was coined in 2005 by UX designer Jesse James Garrett to describe an asynchronous request...
26 Jul 2020
Information architecture (IA)
The term Information Architecture (IA) is the term used to describe the structure of a system: the way in...
17 Mar 2022
Above the fold
Above the Fold is the part of the web page that is visible after loading. Although this term is currently...
4 Sep 2022
Web Content Accessibility Guidelines (WCAG 2.1)
Web accessibility aims to make websites accessible and usable by the maximum number of people.
29 Jan 2022
Alt Attribute
The Alt attribute is an HTML attribute used to provide images with a text description. But why is it so...
2 Jan 2020
Anticipatory search
What are anticipatory searches The forward-looking searches are those used by users who are in the first...
22 Sep 2020
Abandoned basket
In the field of e-commerce, an abandoned basket is usually referred to as the set of products associated with...
23 Jul 2021
Google AdWords – Google Ads
Google AdWords, now rebranded as Google Ads, is Google’s platform used to manage ad campaigns in the...
7 Sep 2020
Facebook Ads
Facebook Ads is the sponsored ads platform of this social network. Facebook Ads has become a very valuable...
7 Mar 2020
Black box algorithms
Black box is a technical term applied to the way a system is studied primarily in terms of its input and...
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