In the field of e-commerce, an abandoned basket is usually referred to as the set of products associated with an order that has not been completed correctly. Abandoned baskets provide very valuable information for the optimization of the online store and if worked correctly can be transformed into sales. In an online purchase, the first […]
Above the Fold is the part of the web page that is visible after loading. Although this term is currently used in the field of online marketing, it was already used in the field of print media to indicate whether an advertisement appeared in a place on the website visible without the need to scroll. […]
The term AJAX was coined in 2005 by UX designer Jesse James Garrett to describe an asynchronous request technology that was beginning to be used in services such as Google Maps and Gmail. Although ten years earlier, Microsoft had already created this technology under the name of Remote scripting with the first version of the […]
The Alt attribute is an HTML attribute used to provide images with a text description. But why is it so important to define the alternative text of an image? If we have the images disabled in the browser, or there has been a problem loading them due to an error or slow connection, this alternative […]
The anchor text is the text that functions as a hyperlink or link from a content in which it is included, to another content where the browser will direct the user if he clicks on it. A standard HTML link can display this code: In this HTML link example: <a> < /a >: are the tags […]
What are anticipatory searches The forward-looking searches are those used by users who are in the first stage of the conversion funnel – discovery – or those users whose level of knowledge of the market or the search engine is very primary and are therefore also at an early stage of investigation or discovery. Anticipatory […]
Black box is a technical term applied to the way a system is studied primarily in terms of its input and output characteristics. A black box algorithm is one in which the user cannot see the inner workings of the algorithm. All algorithms used by search engines are hidden.
Facebook Ads is the sponsored ads platform of this social network. Facebook Ads has become a very valuable online marketing tool for businesses as it allows them to create campaigns even with tight budgets. In Facebook Ads we can create text, image and video ads that will be shown in the users’ News Feed, that […]
Google AdWords, now rebranded as Google Ads, is Google’s platform used to manage ad campaigns in the media it has available. Basically, there are two groups of media where the ads appear. On the one hand, the pages that are owned by Google, such as its search engine, the Youtube video community, Gmail, Google Maps, […]
The term Information Architecture (IA) is the term used to describe the structure of a system: the way in which information is grouped, the ways in which the contents can be navigated and the terminology used within the system. A well-designed information architecture allows users to employ a system with the confidence that they will […]
Thematic authority is an indicator of the relevance and trust acquired by a website. Find out the details in our Digital Marketing Dictionary.
Web analytics consists of measuring and analyzing what happens on your website in order to make decisions. We show you its main advantages.
Web accessibility aims to make websites accessible and usable by the maximum number of people.
