Learn the basics of Conversion Rate Optimization (CRO) and boost your website performance. From A/B testing to microconversions and heatmaps, this glossary will guide you through the means to break down and optimize every aspect of the user experience to generate more meaningful actions. Perfect for those interested in turning visits into concrete achievements.
User experience, according to Donald Norman, encompasses all aspects related to the end user’s interaction with the company, its services and its products. Don Norman is credited with popularizing this term while working at Apple in 1993 as a User Experience Architect (this was the first time the concept was used to describe a job […]
What is a user interface or UI? In the field of information technologies, User Interface (UI) is a visual medium that combines a series of controls and elements that allow a user to communicate and interact with an electronic device.The information is stored on a computer, cell phone or any other type of computer equipment, […]
Web accessibility aims to make websites accessible and usable by the maximum number of people.
Usability is the optimal basis or necessary condition on which to build a conversion-oriented Web site. Learn how to ensure the usability of a Web site in this post.
