A 301 redirection occurs when querying a URL and the server returns a 301 HTTP code indicating that the URL has been permanently moved to another location. There are several ways to implement a 301 redirection, but it should always be done via server-side code. When a user accesses a redirected URL, his browser obtains […]
What is a 302 redirection? A 302 redirection indicates that the content of a page has been temporarily moved to another URL and redirects requests from the original URL to the redirect destination. In SEO, the 302 temporary redirection is used in very specific scenarios, in which it is necessary to redirect access from one […]
We usually refer to the absence of the expected response from the user to an online marketing action as a bounce. In e-mail marketing, bounces are those advertising e-mails that have not been accepted by the server, often because they have been identified as spam. In content analysis, we call bounce rate the percentage of users […]
What is relevance? When we talk about relevance in online marketing, and more specifically in SEO, we are referring to the correspondence that must exist between the keywords entered by the user in his search engine query and the content and code of the web page accessed through the search results. We will therefore try […]
The meta robots is an HTML meta tag that serves to give instructions to search engine spiders regarding the crawling and indexing of the web page where it is implemented. With the meta robots we give guidelines to index or not to index a page, or to follow or not to follow links to […]
What is Real Time Bidding? Real Time Bidding (RTB) is an online system of real-time auctioning of the position of each ad (and the impressions they generate) in each of the advertising spaces being bid on. A process similar to that of other advertising systems Although in this definition we are going to talk almost […]
The term rendering is applied in computing in those cases in which the computer draws, paints or represents something on the screen. In a web page, the rendering of the page occurs when it is visited and its content is painted on the screen. It also happens when using a tool such as mobile friendly test […]
The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the search engine, the search engine offers as a result of that search. It is generally composed of ten links or websites on each page of organic results, that is, those that appear as a result of […]
Retargeting in online marketing is a technique whose objective is to retarget users who have interacted with a website but have not carried out the targeted action. In an online store, retargeting will consist of seducing users who have visited the store but for some reason did not buy so that they return and resume […]
What is the robots.txt file? Robots.txt is a text file with a .txt extension, which we create and upload to our website and use to prevent the robots of certain search engines from crawling content that we do not want them to index or display in their results. That is to say, it is a […]
Make sure you know the concepts of ROI (Return On Investment) and ROAS (Return On Ad Spend) to get the most out of your Google Ads campaigns.
