11 Nov 2025
RAG (Retrieval-Augmented Generation)
Discover what RAG (Retrieval-Augmented Generation) is and how this AI technique works by combining...
Letter R
Explore marketing and findability terms under the letter R in our specialized industry glossary.
5 Apr 2022
ROI and ROAS and how they are applied in Google Ads
Make sure you know the concepts of ROI (Return On Investment) and ROAS (Return On Ad Spend) to get the most...
16 Sep 2020
302 redirection
What is a 302 redirection? A 302 redirection indicates that the content of a page has been temporarily moved...
28 Oct 2020
Rendering
The term rendering is applied in computing in those cases in which the computer draws, paints or represents...
14 Oct 2019
Real Time Bidding (RTB)
What is Real Time Bidding? Real Time Bidding (RTB) is an online system of real-time auctioning of the...
2 Jun 2020
Robots.txt
What is the robots.txt file? Robots.txt is a text file with a .txt extension, which we create and upload to...
25 Aug 2020
Retargeting
Retargeting in online marketing is a technique whose objective is to retarget users who have interacted with...
24 Feb 2021
Bounce rate
We usually refer to the absence of the expected response from the user to an online marketing action as a...
10 Mar 2022
Meta robots
The meta robots is an HTML meta tag that serves to give instructions to search engine spiders...
28 Oct 2020
Result Pages (SERPS)
The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the...
22 Oct 2019
Content relevance
What is relevance? When we talk about relevance in online marketing, and more specifically in SEO, we are...
20 Apr 2020
301 redirection
A 301 redirection occurs when querying a URL and the server returns a 301 HTTP code indicating that the URL...
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