2 Aug 2023
Event
Learn what an event is in Google Analytics, what types of events you can find and where to locate them in GA4.
Letter E
Explore marketing and findability terms under the letter E in our specialized industry glossary.
3 Feb 2020
Alternate/hreflang link element
In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in...
31 May 2021
User Experience (UX)
User experience, according to Donald Norman, encompasses all aspects related to the end user’s...
4 Jul 2019
E-commerce
What is e-commerce? E-commerce is a business model where commercial transactions for the purchase and sale of...
17 Oct 2019
Exact Match Domains (EMD)
Exact Match Domains, or EMDs, are domain names that exactly match a website’s target keywords. For...
29 Jan 2020
Conversion funnel
The conversion funnel represents the behavior of our target from arrival to conversion. Discover its phases...
26 Nov 2019
Backlinks
What are backlinks? Backlinks are links that a website receives from other websites, and are also known as...
23 Mar 2022
Engagement in marketing
Learn what engagement is, how to measure it and how to improve it in your company with this post of our...
16 Dec 2019
EdgeRank
EdgeRank is Facebook’s algorithm that determines the reach of posts and the priority order of posts....
10 Dec 2019
Next and prev link elements
What are the next and prev link elements? The next and prev link elements are a markup suggestion for paging...
30 Apr 2021
Earned Media
We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to...
14 May 2020
Crawl errors
What are Google Search Console crawl errors? Crawl errors are one of the main functionalities included in the...
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