When a web server receives a request for a URL that it cannot locate, it returns a 404 Not Found error HTTP status code. This error code means that the browser was able to resolve the IP number assigned to a domain and find the server correctly, but the server was not able to find the […]
In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in different languages and/or markets. In 2013, the x-default attribute value was introduced, used when the version does not match any specified language or region. Would you prefer to watch the video of this definition? We leave it here: When […]
What are backlinks? Backlinks are links that a website receives from other websites, and are also known as referral links or inbound links, among other less used variants. The links we receive from other portals are the key factor of popularity, both at SEO level, as well as at a more general business level, since […]
What are Google Search Console crawl errors? Crawl errors are one of the main functionalities included in the Google Search Console tool, formerly called Google Webmasters Tools. You can find the crawl error reports on the right side of the Search Console menu, in the “Crawl” section. Google Search Console will also inform us of […]
What is e-commerce? E-commerce is a business model where commercial transactions for the purchase and sale of goods and services are carried out through the Internet or other computer networks. Operations can be between: B2B, business to business. B2C, business to consumer. C2C, consumer-to-consumer or customer-to-customer. C2B, consumer to business. A bit of history… The […]
We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to your digital marketing strategy.
EdgeRank is Facebook’s algorithm that determines the reach of posts and the priority order of posts. EdgeRank determines how many users each post reaches, and in what position the post will appear on each user’s Facebook home page, also known as newsfeed. Facebook defines the relevance of posts based on three parameters: affinity, interaction and […]
Learn what engagement is, how to measure it and how to improve it in your company with this post of our online marketing dictionary.
We tell you what the 500 error code or internal error code is, the most common types of errors and why they occur: 501, 502, 503, 504, 510…
Learn what an event is in Google Analytics, what types of events you can find and where to locate them in GA4.
Exact Match Domains, or EMDs, are domain names that exactly match a website’s target keywords. For example: agenciaseoalicante.com consultorseoalicante.info agenciamarketingalicante.es Long etcetera. This is a technique widely used by webmasters and SEO consultants in the first decade of the 2000s. to give a boost to the rankings of a portal in search engines, because Google […]
What are the next and prev link elements? The next and prev link elements are a markup suggestion for paging content that Google launched in December 2011. This markup takes the form of links and siven elements so that the search engine can distinguish which pages belong to the same series and their order. As […]
User experience, according to Donald Norman, encompasses all aspects related to the end user’s interaction with the company, its services and its products. Don Norman is credited with popularizing this term while working at Apple in 1993 as a User Experience Architect (this was the first time the concept was used to describe a job […]
