What is behavioral segmentation? Behavioral segmentation refers to the practice of targeting and serving ads or displaying personalized content to groups of people who show similarities not only in their location, gender or age, but also in the way they act and react in their online environment. Controlled and segmented behaviors include the areas of the […]
What is branded SEO? We call branded SEO to the positioning in search engines of those terms and keywords that include the brand under which a company, a professional, a product or a service is known. This is a key marketing strategy for businesses whose brands already have some recognition in their market, since users who […]
Dedicated servers are so called when they are used exclusively by one user or company. In this case, the machines, licenses, etc., belong to the hosting company offering the hosting service, which also assumes the management of these servers and guarantees their uninterrupted operation. When choosing a dedicated server, it is very important to know […]
What is non-branded SEO? We talk about non-branded SEO when we optimize websites based on keywords that users use in their search engine queries that do not include any brand name. That is, keywords targeted for positioning our business whose combinations do not include our domain or brand name. When it comes to keyword research, […]
The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the search engine, the search engine offers as a result of that search. It is generally composed of ten links or websites on each page of organic results, that is, those that appear as a result of […]
Seasonal searches are those term queries that have temporal fluctuations that are repeated in a similar way each year and usually coincide with seasons or dates. The most obvious examples are the searches related to summer and winter vacations, and the most deeply rooted cultural and commercial holidays in each country. In Spain, these could […]
What is seasonality? Seasonality is a factor that relates the increased demand for keyword searches to a specific time period, whether annual, monthly, weekly or hourly. There are many keywords that have a seasonality component, because they respond to needs that are more in demand in one period of time than another. They may comprise […]
A semantic field is a set of words whose meaning is related in some way. The relationship can be of several types: Hyponymy: when one of the elements contains in itself the meaning of another. For example, they belong to the same semantic field: car, convertible, vehicle, saloon, coupe… Meronymy: each of the elements […]
What are semi-generic keywords Semi-generic keywords are terms with an average traffic potential and similar level of competition, whose optimization can bring significant levels of traffic to the portal. Traffic potential is an indicator offered by some tools such as Google AdWords Keyword Planner, SEMRush or Sistrix, where we go to do our keyword consulting. […]
What is SEO SEO is an effective marketing strategy because users use search engines to discover new content and visit only those websites that appear in the top positions. Identifying what those searches are and achieving top rankings for them is the goal of SEO. And since we can’t pay Google to show us in […]
The geolocation of a web server depends on the geographic assignment of its IP address. IP number ranges are geographically distributed and there are online functionalities that allow you to identify where a given IP address is geolocated. Although we might think that if we have our domain hosted by a Spanish Web hosting company […]
Shared servers, also called shared web hosting, are the best option to start having a website. Generally, at the beginning, the traffic of a website will not require the capacity of a dedicated server or housing. It will also not take up much space and is not likely to be a complex application, so a […]
What is a sitemap? The sitemap is a file with a list of the pages that make up a website. Sitemap files facilitate the discovery and crawling of pages for search engine robots. They are also useful for comparing the number of pages indexed with the number of pages submitted in the sitemap, as we […]
What is a snippet? When we talk about a snippet we refer to the text fragment that briefly describes the content of the page in the SERP of the search engines, that is to say, in the search engine results pages. It is therefore that description that summarizes the content of the accompanying link and […]
According to the Spanish Data Protection Agency, spam or junk mail is defined as “any type of unsolicited communication sent by electronic means”. Thus, Spam is understood as any unsolicited message that normally has the purpose of offering, marketing or trying to arouse interest in a product, service or company. Although this can be done […]
The main objective of technical SEO work is to optimize the technical areas related to the SEO of a website. Find out what technical SEO analyzes and the most commonly used tools.
