30 Mar 2026
Share of Voice (SOV)
Share of Voice (SOV) indicates what portion of an industry's conversation a brand occupies compared to its...
Letter S
Explore marketing and findability terms under the letter S in our specialized industry glossary.
10 Mar 2022
Technical SEO
The main objective of technical SEO work is to optimize the technical areas related to the SEO of a website....
29 Aug 2019
Non-branded SEO
What is non-branded SEO? We talk about non-branded SEO when we optimize websites based on keywords that users...
3 Mar 2021
Branded SEO
What is branded SEO? We call branded SEO to the positioning in search engines of those terms and keywords...
2 Oct 2021
SEO – search engine optimization
What is SEO SEO is an effective marketing strategy because users use search engines to discover new content...
18 Oct 2019
Spam
According to the Spanish Data Protection Agency, spam or junk mail is defined as “any type of...
13 Apr 2022
Snippet
What is a snippet? When we talk about a snippet we refer to the text fragment that briefly describes the...
23 Jul 2021
Semantic field
A semantic field is a set of words whose meaning is related in some way. The relationship can be of...
20 Nov 2019
Seasonality
What is seasonality? Seasonality is a factor that relates the increased demand for keyword searches to a...
18 Jun 2019
Semi-generic keywords
What are semi-generic keywords Semi-generic keywords are terms with an average traffic potential and similar...
31 Jul 2022
Sitemap
What is a sitemap? The sitemap is a file with a list of the pages that make up a website. Sitemap files...
28 Oct 2020
Result Pages (SERPS)
The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the...
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