In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in different languages and/or markets. In 2013, the x-default attribute value was introduced, used when the version does not match any specified language or region. Would you prefer to watch the video of this definition? We leave it here: When […]
We define a lead as a prospect, a potential customer. A lead is a web user who, during his visit to the advertiser’s site, provides enough information to become a potential customer. The most common ways to get a lead are by sending a form, subscribing or registering on the web, downloading a dossier after […]
Link building consists of the acquisition of external links. Follow our recommendations for an optimal link building strategy without penalties.
Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to rank for. From the analysis of the traffic of any website, it is clear that the Pareto principle is fulfilled: approximately 20% of the traffic comes from generic searches. We call this part of the curve the “head”. […]
