3 Feb 2020
Alternate/hreflang link element
In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in...
Letter L
Explore marketing and findability terms under the letter L in our specialized industry glossary.
12 Feb 2021
Cost per lead (CPL)
We define a lead as a prospect, a potential customer. A lead is a web user who, during his visit to the...
31 May 2021
Long tail keywords
Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to...
8 Jun 2020
Link building
Link building consists of the acquisition of external links. Follow our recommendations for an optimal link...
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