The upselling applied to online stores consists of the execution of techniques that favor the user to end up buying products of a higher amount than he had initially considered. Not to be confused with cross-selling, another strategy consisting of cross-selling complementary products. In the online shopping process there are two key places where up-selling […]
User experience, according to Donald Norman, encompasses all aspects related to the end user’s interaction with the company, its services and its products. Don Norman is credited with popularizing this term while working at Apple in 1993 as a User Experience Architect (this was the first time the concept was used to describe a job […]
What is a user interface or UI? In the field of information technologies, User Interface (UI) is a visual medium that combines a series of controls and elements that allow a user to communicate and interact with an electronic device.The information is stored on a computer, cell phone or any other type of computer equipment, […]
User-generated content is one of the most effective marketing techniques. Come in and find out why!
Usability is the optimal basis or necessary condition on which to build a conversion-oriented Web site. Learn how to ensure the usability of a Web site in this post.
