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The HTML iframe tag is used to embed content from one web page within another. We show you how it is programmed and what effects it has on SEO.

Inbound marketing is perceived by users as less intrusive than advertising, as it is better aligned with their interests and does not interrupt their browsing. We tell you what it consists of.

  What is indexability? The indexability of a website is the ease with which search engines can find it, crawl its contents and index it. A website is indexable when it is linked, its content is accessible to robots and it is easy to classify in the relevant search categories. Phases of website indexing Tracking […]

The term Information Architecture (IA) is the term used to describe the structure of a system: the way in which information is grouped, the ways in which the contents can be navigated and the terminology used within the system. A well-designed information architecture allows users to employ a system with the confidence that they will […]

Internationalized domain names are created to be able to contain characters outside the ASCII standard, such as accents, umlauts, the eñe or Russian, Chinese, Japanese or Arabic characters. The Domain Name System (DNS) standard only allows ASCII characters. It would be costly and problematic to change the standard worldwide, so without changing the DNS standard, […]

What is an Interstitial? According to the definition in our book Marketing Online 2.0, an interstitial in the field of digital marketing and online advertising is: A banner that occupies the entire browser window. It is called interstitial because it usually appears between a user’s click on a link and the content to which the […]

What is a user interface or UI? In the field of information technologies, User Interface (UI) is a visual medium that combines a series of controls and elements that allow a user to communicate and interact with an electronic device.The information is stored on a computer, cell phone or any other type of computer equipment, […]