In the field of e-commerce, an abandoned basket is usually referred to as the set of products associated with an order that has not been completed correctly. Abandoned baskets provide very valuable information for the optimization of the online store and if worked correctly can be transformed into sales. In an online purchase, the first […]
Find out what B2B business models are and how SEO is applied to these types of websites with this post from our dictionary, also in video!
What are backlinks? Backlinks are links that a website receives from other websites, and are also known as referral links or inbound links, among other less used variants. The links we receive from other portals are the key factor of popularity, both at SEO level, as well as at a more general business level, since […]
What is Baidu? Baidu (its literal translation is “one hundred times”) is the first search engine used in China, based in Beijing. It was created by Robin Li and Eric Xu in 1999 and offers web search, news, images, songs, locations (maps) among other functions. It currently manages a 60% share of the search market. […]
A banner is a form of advertising that consists of including an advertisement on a web page. Find out how to design it and which formats get more clicks.
What is behavioral segmentation? Behavioral segmentation refers to the practice of targeting and serving ads or displaying personalized content to groups of people who show similarities not only in their location, gender or age, but also in the way they act and react in their online environment. Controlled and segmented behaviors include the areas of the […]
Black box is a technical term applied to the way a system is studied primarily in terms of its input and output characteristics. A black box algorithm is one in which the user cannot see the inner workings of the algorithm. All algorithms used by search engines are hidden.
We usually refer to the absence of the expected response from the user to an online marketing action as a bounce. In e-mail marketing, bounces are those advertising e-mails that have not been accepted by the server, often because they have been identified as spam. In content analysis, we call bounce rate the percentage of users […]
What is branded SEO? We call branded SEO to the positioning in search engines of those terms and keywords that include the brand under which a company, a professional, a product or a service is known. This is a key marketing strategy for businesses whose brands already have some recognition in their market, since users who […]
We tell you what breadcrumb trails are, the types, use and best practices to implement them helping the user to navigate your website.
