Content Marketing Dictionary

Content Marketing Dictionary

Get acclimated to the terminology of content marketing and discover the way to build strategies to attract, engage, and convert. Branded content definition to editorial calendars and everything in between, this glossary will enable you to master the key terms to build content relevant to your business and increase your organic visibility. Ideal for those aiming to mix creativity and SEO and translate words into actions.

Content marketing

Content marketing is a promotional strategy that uses the generation and publication of content as a means of attracting the attention of users, positioning ourselves as a reference in our sector, gaining their trust and earning their loyalty. It is an Inbound Marketing strategy, and is one of the most effective and least intrusive methods […]

Earned Media

We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to your digital marketing strategy.

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Engagement in marketing

Learn what engagement is, how to measure it and how to improve it in your company with this post of our online marketing dictionary.

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