Contents Dictionary

Contents Dictionary

Content marketing has established itself as one of the most effective digital marketing strategies. Combined with SEO, it becomes an unrivaled lever for attracting organic traffic to your website. Discover all the concepts related to content marketing in our dictionary.

Content marketing

Content marketing is a promotional strategy that uses the generation and publication of content as a means of attracting the attention of users, positioning ourselves as a reference in our sector, gaining their trust and earning their loyalty. It is an Inbound Marketing strategy, and is one of the most effective and least intrusive methods […]

Earned Media

We explain what earned media is and what they are, as well as the advantages and disadvantages they offer to your digital marketing strategy.

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Marketing earned media concept represented by a red padlock with a heart

Engagement in marketing

Learn what engagement is, how to measure it and how to improve it in your company with this post of our online marketing dictionary.

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