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The conversion funnel represents the behavior of our target from arrival to conversion. Discover its phases and how to optimize it.

Facebook Ads is the sponsored ads platform of this social network. Facebook Ads has become a very valuable online marketing tool for businesses as it allows them to create campaigns even with tight budgets. In Facebook Ads we can create text, image and video ads that will be shown in the users’ News Feed, that […]

Featured Snippets are answers that Google offers the user after a search performed in the search engine. The response summary is displayed in a special block located at the top of the SERP and is extracted from a specific web page. It is also known as “Position 0”, as it is a result that appears […]

In SEO, we refer to folksonomy as a web content classification system that, unlike taxonomies, is neither hierarchical nor structured, but is generated from the social contribution of the users themselves, who are the ones who assign the appropriate tags to each content. The term folksonomy is attributed to Thomas Vander Wal and is derived from folk […]

The footer of a website is, as its name suggests, the section located at the bottom of a page. Often, it is common to the entire website, and therefore, it is replicated on all its pages with the same content. However, this is not always the case and there may be different versions of the […]