The footer of a website is, as its name suggests, the section located at the bottom of a page. Often, it is common to the entire website, and therefore, it is replicated on all its pages with the same content. However, this is not always the case and there may be different versions of the […]
The keyword planner is a tool found within the Google AdWords (now Google Ads) advertising platform. This web application mainly provides information on how often a search is registered. It suggests similar keywords which allows us to detect search patterns (such as “hotel + city” in the hotel search, or “type of house + city” […]
What are the next and prev link elements? The next and prev link elements are a markup suggestion for paging content that Google launched in December 2011. This markup takes the form of links and siven elements so that the search engine can distinguish which pages belong to the same series and their order. As […]
The number of pages on a website is the total number of URLs contained in a portal. Normally, those that are open to the public and that are – or we want them to be – accessible to search engines are quantified, and Intranet pages or the user’s private area, for example, are not taken […]
PageRank is a Google algorithm launched in 1999 by the company’s founders, Larry Page and Sergey Brin. Its function was to measure the importance and quality of a web page in a range from 0 to 10, following several criteria that we will explain below. PageRank History The idea of PageRank is powerfully inspired by […]
Paid Media is any third-party channel that brands pay for in order to advertise or achieve their objectives. Read more in this post.
Permission marketing is an online marketing strategy that focuses on obtaining a customer or prospect’s consent to receive information from our company. The concept of permission marketing was coined by Seth Godin in 1999 with the publication of his book of the same title. It establishes the three pillars on which permission marketing is based: […]
What is the purchase decision? The purchase decision process comprises the different stages that a user goes through from the consideration of a need to the purchase of a product or service. Among the target audience of a website or business, there can and usually are multiple profiles with: Different needs. Different purchase motivations. Different […]
The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the search engine, the search engine offers as a result of that search. It is generally composed of ten links or websites on each page of organic results, that is, those that appear as a result of […]
What is SEO SEO is an effective marketing strategy because users use search engines to discover new content and visit only those websites that appear in the top positions. Identifying what those searches are and achieving top rankings for them is the goal of SEO. And since we can’t pay Google to show us in […]
