29 Jan 2020
Conversion funnel
The conversion funnel represents the behavior of our target from arrival to conversion. Discover its phases...
CRO Dictionary
Learn the basics of Conversion Rate Optimization (CRO) and boost your website performance. From A/B testing to micro-conversions and heatmaps, this glossary will guide you through the means to break down and optimize every aspect of the user experience to generate more meaningful actions. Perfect for those interested in turning visits into concrete achievements.
Latest term
CRO related terms
16 Dec 2022
Conversion
What is conversion We can define this term as those steps taken by the user on a specific website that...
2 Jan 2020
Anticipatory search
What are anticipatory searches The forward-looking searches are those used by users who are in the first...
22 Sep 2020
Abandoned basket
In the field of e-commerce, an abandoned basket is usually referred to as the set of products associated with...
13 Nov 2019
Upselling
The upselling applied to online stores consists of the execution of techniques that favor the user to end up...
23 Apr 2021
Click-through rate (CTR)
The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is...
14 Feb 2020
Cross-selling
Cross-selling is a technique used in online stores to encourage the user to increase the number of products...
15 May 2019
Dropshipping
Dropshipping is an e-commerce model where the online store does not have stock of the products offered. At...
2 Jun 2022
Cost per acquisition (CPA)
Cost per acquisition or CPA is the total cost invested in promoting a website to achieve a sale. In online...
24 Feb 2021
Bounce rate
We usually refer to the absence of the expected response from the user to an online marketing action as a...
28 Dec 2021
Conversion Rate Optimization (CRO)
CRO (Conversion Rate Optimization) is the professional activity that deals with the analysis and continuous...
11 Sep 2019
Purchase decision
What is the purchase decision? The purchase decision process comprises the different stages that a user goes...
17 Sep 2020
Confianza Online
Confianza Online is an Spanish association created in 2003 by Autocontrol and Adigital whose purpose is to...
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