The anchor text is the text that functions as a hyperlink or link from a content in which it is included, to another content where the browser will direct the user if he clicks on it. A standard HTML link can display this code: In this HTML link example: <a> < /a >: are the tags […]
What is a tag cloud? When we talk about tag clouds, we refer to the visual representation of a group or family of tags, grouped in an abstract set that resembles the shape of a cloud and that have a common context or link. It is a resource widely used in Online Marketing and SEO, […]
The concept “taxonomy”, etymologically speaking, comes from the Greek terms “cabs”, arrangement, and “nomos”, norm. In biology, the term taxonomy is used to refer to the classification of living things into hierarchically organized groupings ranging from the more generic, such as kingdom or class, to the more specific, such as genus and species. This classification […]
The main objective of technical SEO work is to optimize the technical areas related to the SEO of a website. Find out what technical SEO analyzes and the most commonly used tools.
Thought leadership is the recognition as an authoritative voice in your sector, earned through years of valuable contributions and deep knowledge. Unlike a personal brand, which is built with content strategy, thought leadership is demonstrated with practical experience, original analysis, and consistent contributions that the market recognizes naturally.
Thematic authority is an indicator of the relevance and trust acquired by a website. Find out the details in our Digital Marketing Dictionary.
The traffic sources are the ways by which users land on a website, mainly there are 3 basic types of origin of the visits: Referral traffic: users arrive at our site after clicking on a link on another website that refers to ours. In order for this type of traffic to be recorded, the analytics […]
